Create Packaging Design
- Status: Closed
- Prize: $170
- Entries Received: 50
- Winner: irenevik
Contest Brief
We need to design packaging for a premium steak and meat range. The design that is required will be going on the back of the attached example photo. The product is premium Australian beef with blockchain verification to prove it is genuine and is tailored for the chinese market.
Traditionally 'Premium Food' Packaging is prominently black and our old packaging was black and gold. Our company and branding has changed slightly so we want our new packaging design to still be premium but not 'Traditional' premium, our company and brand is very modern, young and utilises a lot of technology (blockchain verification, Augmented Reality on packaging etc) so we are not 'Traditional' in our marketing and branding although our product is still very premium and high end.
We want it to use the clean and modern cardboard looking design (some exmples in attachment) which is still premium but slightly more modern.
It will need to leave a blank area for a sticker to be stuck on (an example of sticker attached)
The attached word document shows what we require on it in terms of words and photos etc... these can be taken from the old packaging .AI file located on this link https://www.dropbox.com/s/t59edui1swg6l36/final2_version_1%20%E2%80%93%20without%20extra%20restaurant%20logos%20%282%29.ai?dl=0
Size 29.5cm x 18.5cm
Sticker size (area to leave blank) 9cm x 9cm
Overall it still needs to look premium/expensive, clean and modern but moving away from the 'Traditional' black premium look.
The document I have attached named 'Inclusions' is not to be used as a layout or design guide, it is purely to let you know what needs to be included in some way...
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Employer Feedback
“Extremely creative and fast worker, always provides great input and insight with branding and design! Will hire again!!”
latitude28, Australia.
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