Propose a name for new fashion brand

Status: Closed
Prize: $50
Entries Received: 51
Winner: isagrem

Winner

Contest Brief

I want to make a dress shirt that you can wear in business, formal, or casual scenes like in an office, at a wedding, at a party, or when you casually hang out with your friends, so that traditional Japanese design is finally part of our life.

more detail of the project
https://drive.google.com/open?id=1OWeUT1ocJ_dSaY3UnkKctGysuO5_oUgJHWgmUOg8L3A

The name has to pass SMILE and SCRATCH tests. The test to check what qualities your brand name should have is the SMILE Test. Essentially it stands for

Simple – easy to understand

Meaningful – one which your customers easily relate

Imagery – creates a strong visual association

Legs – it should have the ability to stay relevant for a long time

Emotional – builds a bond, entertains, evoke a strong feeling.

The SCRATCH test is one to determine the qualities a brand name should not have. It stands for

Spelling – it should not be complicated to write or remember

Copycat – should not sound like or remind one of a similar brand

Random – one which has no association with the product

Annoying – evoking negativity

Tame – has very feeble associations

Curse of Knowledge – is understood only by insiders

Hard to Pronounce – If they can’t say it, they can’t remember it.

A good brand should be able to pass each of these tests, for it to be memorable.