rebrand pizzeria PIZZARAZZI

  • Status: Closed
  • Prize: $500
  • Entries Received: 352
  • Winner: DesignTed

Contest Brief

IMPORTANT 3 NOTE OF WHATS EXPECTED DO NOT JUST SUBMIT A LOGO ITS ABOUT THE WHOLE LOOK AND FEEL. ALSO PLEASE NO LOGO REDESIGNS. SAME LOGO DIFFERENT COLOUR SCHEME:

1. New colour scheme (so to stand out from all typical black white and red pizzerias).

I’m thinking gold on black just a suggestion.

2. Staff uniform style and colour scheme (Staff wear shirts or polo's with aprons over the top, Caps or medium height chef hats with pants.

3. Front of store signage and colour scheme look and feel.

We feel our current brand identity being 9 years old now is getting a little tired and not effectively having us stand out from the crowd. The business name is Pizzarazzi (like Paparazzi). The name will not be changing.

We specialise in high quality traditional and gourmet pizza. Our current colour scheme is lots of red and black which although looks cool its safe to say that 50% of pizzeria's also share this colour scheme. We are not looking to change our logo. although would happily change its colour.

So the brief here is new colour scheme that can be applied to logo and general look and feel of stores

uniforms to be alined with this new colour scheme and look and feel. So we want an idea of what our staff will be wearing.

Current uniforms are black pin striped shirts with black aprons, red chef hats and chef jackets and black flat brimmed caps.

The most important thing here is having a brand that really stands out from your traditional pizza shop and/or larger entities (dominos/pizza hut).

I have attached our logo, pic of one of our pizzas and our website is

www.pizzarazzi.com.au

search pizzarazzi on facebook to see what we are currently all about.

Am free most of the time if you require further questions being answered.

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