Consumer products copywriting jobs

I am in need of a creative and experienced social media marketing freelancer who can...ads is to increase product sales. Hence, I require someone who can craft tailored ads, with a persuasive 'call to action' that encourages potential clients to make purchases. Key Skills and Experience: • Proven experience in creating and managing high-performing Facebook and Instagram ads • Deep understanding of ad targeting and ability to reach my specific audience demographic • Excellent copywriting skills to create compelling ad content • Proven track record of boosting product sales using social media ad campaigns. It's essential that the candidate understands my audience's needs and tailors the ads to meet these needs. Demonstrated success in simi...

...consumers based in Berlin, Hamburg, Karlsruhe, and Stuttgart to visit 8 stores per city. Your task will be to gather data specifically on the promotional displays and materials used for a well-known dairy brand. Project outline: - 20 SKUS (Products) need to be assessed for the following: -Tidiness of shelves, package quality, time to find product and etc. -3-4 samples per a product to be assessed. eg. Product is water: 4 of these will need to be assessed. -Consumer will assess 31 samples per a product in total. -No purchases required -Products include water, plant based and diary. -All data will be captured via an App thus good quality photos are needed. --Answer questions related to the product via the APP. -Full training provided. This data is c...

...based in Berlin, Hamburg, Karlshue and Stuttgart to visit 8 stores per city, for a well-known dairy brand. Your role will be to gather market data, particularly focusing on promotional displays and materials. - Project outline: - 20 SKUS (Products) need to be assessed for the following: -Tidiness of shelves, package quality, time to find product and etc. -3-4 samples per a product to be assessed. eg. Product is water: 4 of these will need to be assessed. -Consumer will assess 31 samples per a product in total. -No purchases required -Products include water, plant based and diary. -All data will be captured via an App thus good quality photos are needed. --Answer questions related to the product via the APP. -Full training provided. This data i...

As an economist in need of a well-analyzed i...generate an accurate supply and demand study focused on the cigarette consumer goods market. Crafted with agility, I require this project immediately. Therefore, proficiency in timely delivery will be regarded highly during the selection process. A successful project will include: - IB Criteria fulfilled Ideal skills and experiences for the job would include: - Deep understanding of microeconomic concepts (especially supply-demand concepts) - Experience preparing economic analysis reports - Proven ability to deliver high-quality work under tight deadlines Your ultimate task would be to present me with a meticulously studied and accurate report, with a unique perspective on the supply and demand of cigarettes in the consumer...

I'm seeking a professional who can create a product sell sheet. This will serve to attract potential customers, provide detailed information abou...business professionals and specific industry professionals, so it's essential that the information is organized, concise and professional. Key details that must be included in the sell sheet are a compelling product description and relevant pricing information. Please note that mastering the balance between being informative yet persuasive is key for this project. Ideal skills for this job: - Copywriting - Graphic Design - Marketing & Sales - Industry-specific knowledge could be an asset Experience in developing impactful sell sheets will be highly appreciated. Please provide relevant examples in your bid. Looking forw...

In this project, I am in need of an experienced HTML5 developer who will design a landing page for my website which promotes a product or service. Key Deliverables: 1. Design a modern and crisp landin...to action. Please note that the theme or style of the landing page is open for your creative input, but color themes is specific to current website. Also home page will have section with text and image and link that points to new landing page Ideal Candidate: The perfect candidate for this project has experience in HTML5 development, landing page promotion and design, and an understanding of consumer-oriented user interfaces. It would be beneficial if they have an eye for aesthetically pleasing, clean designs, and are willing to collaborate closely with me on the project until c...

I'm seeking a skilled and creative designer to craft new packaging for my food product. The primary goal of this design is to attract young adults. Key Poin...the brand's preferred attributes. - It must appeal to young adults, so a design aesthetic that captures their attention and resonates with their preferences will be essential. Ideal Skills: - Strong portfolio showcasing previous packaging design work, with a particular emphasis on vibrant and colorful designs - Experience in designing for the food industry would be a plus - Understanding of consumer behavior, especially of young adult target audiences, to inform design decisions. Your design will be an integral part of our product's appeal, so I'm looking for a designer who can inject both creativity...

...with extensive experience in document and presentation design. You will be tasked with: - Modernizing our statement of work, proposals, contracts, and PowerPoint presentations. - Updating layout and formatting. Bring outdated formats into the modern age with a refreshing touch that reflects our brand. - Revising content and language. Our output needs to resonate with the audience, so a quality copywriting ability is crucial. - Adding visual elements and graphics. You'd pepper appropriate visuals throughout our documents and slides, enhancing understanding and engagement with our messages. The style we envision for this task is clean, modern, and professional. If you have an understanding and feel for our described style, we want to work with you; plus, experience in corpor...

I'm in immediate need of a capture images of my product. Key Responsibilities: - Visit several pet stores in Chicago (I will specify) and take a clear photo of where the product is on the shelf. Smartphone photos are fine. - Complete the task today or tomorrow morning

I am seeking residents of Munich, Germany to conduct an in-store check for a well-known Dairy brand. Project in a Nutshell: 20 SKUS (Products) need to be assessed for the following: Tidiness of shelves, package quality, time to find product and etc. 3-4 samples per a product to be assessed. eg. Product is water: 4 of these will need to be assessed. Consumer will assess 31 samples per a product in total. No purchases required Products include water, plant based and diary. All data will be captured via an App thus good quality photos are needed. Answer questions related to the product via the APP. Full training provided. Requirements of the consumer: Tech Savvy. Promptly answers emails. Flexibility with time 4 weeks to complete Fee for project 1: €6...

I am looking for a seasoned 3D modeller and animator to build a digital prototype for a consumer product I'm developing. I need a detailed 3D model and an engaging explainer animation for the same. I am in need of something similar to this video on fiverr, My product is a padded girdle and I just need to rotate it similar to the headphones in this ad, and then display 3 or 4 levels of the hip pads, kind of like them exposing the inner parts of the ear pad...

I'm looking for an experienced market researcher to delve into the iGaming industry, specifically online casinos, in Spain. Key Aspects: - The research should focus on the current landscape of online casinos in Spain, their market size, competition, and potential for growth. - It should also include consumer behavior and preferences when it comes to online gambling in the country. Ideal Skills and Experience: - In-depth understanding of the iGaming industry, with a specific focus on online casinos. - Prior experience conducting market research, preferably in the iGaming sector. - Familiarity with the Spanish market and its regulatory framework regarding online gambling. - Ability to analyze data and present insights to drive strategic decision-making.

I'm seeking a proficient Instagram guru to assist with content creation, advertising campaigns, and enhancing follower growth. The primary goals are to boost br...advertising campaigns, and enhancing follower growth. The primary goals are to boost brand awareness and increase sales; specifically targeting Millennials. Ideal Skills and Experience: - In-depth understanding of Instagram algorithms and advertising - Proven record in growing Instagram followers organically - Proficient in creating engaging, sharable content - Excellent understanding of Millennial consumer behavior Tasks Include: - Content creation that resonates with millennials - Implement strategies for Instagram-ad reach and engagement - Develop follower growth tactics - Analyze and report performance to dri...

As a business owner with a Shopify store, I require an experienced professional to help me with product listing. ...business owner with a Shopify store, I require an experienced professional to help me with product listing. I have 5000 physical products that I need to be added to my store. Key Responsibilities: - Inputting product details such as title, price, and description - Uploading high-quality images for each product - Ensuring that all data is accurate and consistent Ideal Skills and Experience: - Prior experience with Shopify product listings - Familiarity with product data entry - Attention to detail to ensure accuracy - Ability to work with a large volume of products Please let me know your experience with similar projects and how you plan to manage the high vo...

I need a talented designer to create a unique and eye-catching box packaging for my product. Key Requirements: - Proficiency in graphic design and packaging design - Ability to work with brand guidelines, if available, to maintain consistency - Understanding of the latest market trends and consumer preferences The ideal candidate should be able to produce a design that stands out on the shelves and effectively communicates the essence of the product. Your design must be original and not infringe on any copyrights.

You can do this job solely from your phone! We are a new consumer shopping comparison service on the rise, looking for an eager individual to take over our social channels! Requirements 1. Experience and understanding of each platform and its usage trends: Instagram, TikTok, Facebook, Twitter, LinkedIn 2. Basic experience in image and video editing tools (for example: CapCut, Adobe, etc) 3. Basic experience in consumer AI tools: ChatGPT and - you will use this to make/improve content 4. Basic knowledge of e-commerce and how shopping ads look 5. Proficient English 6. Understanding and usage of social media analytics would be an advantage. Tasks: Your task will be to take over our social platforms. We require the following post schedule:
 1. Facebook and Instagram: 1-2 post...

We need a professional press release to announce a new partnership between a Canadian company and an Middle East organisation based in Egypt. The target audience will be potential investors and distribution through various media outlets in both regions. Key Requirements: - The press release will need to contain background ...emphasize the finacial benefits of the partnership in a compelling manner. - The tone needs to be engaging and tailored to a high net worth individuals and financial professionals operating mainly throughout the middle east region. Ideal Skills: - Proven experience in writing press releases for finance industry. - Understanding of Middle East culture. - Arabic language a great asset - Strong copywriting skills and ability to convey complex ideas in a conci...

I'm seeking a professional who understands the power of radio advertising to help expand my business. Key Responsibilities: - Develop a comprehensive radio advertising campaign that aligns with the brand and goals of my business - Create engaging and persuasive radio advertisements to attract new ...my business - Create engaging and persuasive radio advertisements to attract new customers - Monitor and analyze the effectiveness of the radio campaign to ensure it's meeting set objectives Ideal Skills and Experience: - Proven experience in creating successful radio advertising campaigns - Strong understanding of different radio demographics and how to target them effectively - Excellent copywriting and communication skills - Analytical abilities to track and measure ROI fr...

Copywriting for Lautegra. Deadline: 15 days. Budget: £270

I am in search of an experienced and versatile content creator to help me write engaging articles, blog posts, and social media content. The purpose of these content pieces is to promote my brand, extend our digital footprint, and drive more value through online content. The ideal freelancer for this job should have: • Proven content writing or copywriting experience. • Working knowledge of SEO. • Excellent writing and proofreading skills in English. However, feel free to apply even if you have no proper experience but are confident you can do the job. I appreciate originality and creativity. I am looking for content with a professional tone to promote my business. Your tasks would include: • Writing original articles and blog posts. • Creating eng...

I need a skilled CAD designer to help me with a mechanical design project for a consumer product I am working on. - The primary use of the design will be for a consumer product, so a good eye for detail and understanding of user experience is crucial. - The project is to reverse engineer the pieces of the original product, so you must have experience working with existing pieces and replicating them in CAD. Ideal Skills: - Proficiency in CAD software. - Experience with mechanical design. - Experience in reverse engineering would be a plus. This is for a 3D print.

I'm looking for a talented copywriter to craft persuasive content for my landing page. The primary g...young professionals. The focus of the content should be on highlighting the product's features and benefits. Key Duties: - Writing engaging and convincing content that will drive young professionals to make a purchase - Emphasizing the unique selling points and features of Boomm Ideal Skills and Experience: - Proven track record of creating high-converting copy for landing pages, particularly in consumer goods or tech sectors - Understanding of the young professional demographic and how to appeal to this audience - Ability to succinctly convey complex product features in a way that's easy to understand and compelling Please include any relevant samples of previous...

Hi, I would like to offer you my project. We can discuss any details over chat.

...Spanish-speaking audiences. Through translation, our goal is to stimulate critical examination of capitalist principles and structures, fostering cross-cultural dialogue and Project Components:Literary Selection and Analysis:The project begins with careful curation of English literary works that explore various facets of capitalism, including wealth distribution, labor dynamics, and consumer culture. Each chosen work undergoes thorough analysis to uncover overarching themes, character portrayals, and narrative complexities reflective of capitalist and Adaptation:Skilled translators are tasked with the challenge of transforming these selected English literary pieces into Spanish, maintaining fidelity to the original text while ensuring cultural relevance and linguistic

I need a professional and experienced social media handler and digital marketing agency to handle all aspects of marketing and promotion for my IT company, with a primary focus on B2B...Instagram, Twitter, and Linkedin - Develop and implement effective social media advertising campaigns - Identify and collaborate with influencers to promote our services within B2B circles Ideal Candidate: - Proven experience in social media management and digital marketing, preferably in the IT sector - Strong understanding of B2B marketing strategies and tactics - Excellent content creation and copywriting skills - Track record of successful social media advertising and influencer marketing campaigns Please share your relevant experience and provide examples of previous similar projects you have ...

This project is interweaved with effective copywriting aimed at reaching the general public. I'm looking for an experienced freelancer able to create inviting content that can shape and enhance my brand's perception. My end game is to improve brand recognition and develop a loyal customer base. Even though I'm open to ideas, having a detailed strategy or proposal in the pitch will be highly advantageous. - **Required Skills:** Copywriting, creative writing, marketing strategy, audience analysis - **Deliverables:** 1. Strategy Proposal: Detail your approach and how you plan to execute it. 2. Creative Content: Develop content that will resonate with the general public while highlighting the brand. - **Evaluation Criteria:** Applications will be evaluate...

Hi there, We're looking for someone to make a 60-90 second video imitating a similar style to this video: We have a script attached, though we would like someone who can make adjustments/enhancements to create an edgy, engaging ad. After this project we have a couple of other videos we'd like to do so hopefully it's the right fit! Ideally we want this complete in the next 3 days. Please show me your portfolio and add 'hhnj9' to your proposal so I know you've read this. Looking forward to working together!

This project is interweaved with effective copywriting aimed at reaching the general public. I'm looking for an experienced freelancer able to create inviting content that can shape and enhance my brand's perception. My end game is to improve brand recognition and develop a loyal customer base. Even though I'm open to ideas, having a detailed strategy or proposal in the pitch will be highly advantageous. - **Required Skills:** Copywriting, creative writing, marketing strategy, audience analysis - **Deliverables:** 1. Strategy Proposal: Detail your approach and how you plan to execute it. 2. Creative Content: Develop content that will resonate with the general public while highlighting the brand. - **Evaluation Criteria:** Applications will be evaluate...

I want to develop a product customization app suitable for shopify stores. The specific functio...product customization app suitable for shopify stores. The specific functions are the same as those shown on the website below. Upload pictures - AI automatic recognition - change pictures in batches - buyers can directly see product previews Reference website link：

I'm looking for a versatile freelancer. My project is a blend of Graphic Design, Copywriting, and Programming tasks. Key Project Components: - Graphic Design: I need someone with a good eye for design to create visually appealing assets and layouts. - Copywriting: A skilled wordsmith who can craft compelling copies for my project. - Programming: A proficient programmer is required for some technical aspects of the project. Ideal Freelancer: - Versatile: Must be skilled and experienced in graphic design, copywriting, and programming. - Creative: Ability to come up with fresh ideas and execute them effectively. - Detail-oriented: A meticulous approach to work is crucial for this project. - Tech-savvy: Proficiency in relevant software and tools for graphic design ...

I'm in need of a talented illustrator who specializes in cartoon style 2D vectors. This project will include creating product illustrations for my website, and I envision the artwork to be in soothing Pastel Tones. - The style should be captivating and enhance the overall design of my website. - The illustrations must be clear and fitting for a product showcase. - Must have a solid understanding of using Pastel Tones in designs. Ideal candidates should have: - Proficient skills in cartoon style and 2D vectors. - Experience in creating illustrations for websites. - A good eye for color and understanding of Pastel Tones.

...Design user interactions on web pages. • Develop backend website applications. • Create servers and databases for functionality. • Ensure cross-platform optimization for mobile phones. • Ensure responsiveness of applications. • Work alongside graphic designers for web design features. • See projects through from conception to finished product. • Design and develop APIs. • Meet both technical and consumer needs. Qualifications: • Bachelor's degree in Computer Science, Engineering, or related field. • 3-5 years of prior relevant work experience as a Full Stack Developer or similar role. • Proficiency in front-end languages such as HTML, CSS, and JavaScript. • Experience with JavaScript frameworks such as Angular, Re...

I'm looking for a proficient freelancers to help me craft engaging content for LinkedIn accounts Key Requirements: - **Engagement Focused**: The main goal of this project is to increase engagement, not just followers or connections. - **Industry Knowledge**: My target audience comprises professionals in a specific industry. It's crucial that you understand this audience's needs, interests, and language. - **Volume**: I intend to post daily; thus, I need a writer who can create quality content consistently. Ideal Skills: - Industry Understanding: Prior experience in the industry or the ability to quickly grasp its dynamics would be a huge plus. - LinkedIn Expertise: Familiarity with LinkedIn's posting dynamics and best practices for engagement is preferred. - Consist...

I'm looking for a talented individual who can craft high-converting content for my website, which is aimed at se...needs to appeal to a broad audience inclusive of all demographics. Key Responsibilities: - Develop engaging and persuasive website content that effectively communicates the benefits of our services - Ensure the content is SEO-friendly and aids in our website's visibility - Implement a design that enhances the user experience and promotes conversions Skills & Expertise: - Proven experience in copywriting and web content creation - Strong understanding of SEO and how to incorporate it into content - Web design experience preferred - Ability to create content that resonates with a wide range of audience profiles - A track record of producing successful, con...

I'm looking for a comprehensive and professional copywriting service for my project. The primary purpose is to create informative content on a specific topic, the details of which will be shared with the chosen freelancer. The perfect candidate for this job would have: - A knack for creating engaging and informative copy - A strong background in research to ensure all details are accurate and up-to-date - Patience and dedication, as there isn't a strict deadline on this project Please approach this project with enthusiasm and curiosity, as this is about producing quality work rather than meeting a strict deadline. Your ability to understand the subject matter and bring it to life with your words is crucial for this task.

...developer to create an e-commerce platform using Spring Boot. Key Requirements: - Full-featured user registration and login functionality - Intuitive product listing and search capabilities - Robust shopping cart and secure checkout process - Development of both the frontend and backend The target audience for the platform is retail customers. Therefore, the design and user interface should be consumer-friendly and engaging. Additionally, the project involves managing IoT devices. This requires a strong understanding of IoT protocols and integration within the platform. Ideal skills and experience include: - Proficiency in Java Spring Boot for backend development - Strong understanding of e-commerce website development - Experience with IoT device monitor and management(RestA...

I'm looking for a seasoned copywriter to create an engaging online ad targeting college students. The main aim of this ad is to attract potential hires. Key Responsibilities: - Develop persuasive content that appeals directly to the college demographic - Incorporate company messaging, tone and style into the ad copy Skills & Experience: - Proven experience in ad copywriting - Strong understanding of the college market and their behaviors online - Prior work in recruitment advertising will be a major plus Your ultimate goal will be to create an ad that not only stands out but also inspires college students to explore job opportunities with us. Let's make hiring happen!

Copywriting project as discussed :)

I'm looking for an experienced marketer to assist with the setup of a Google Ads campaign, targeted towards an international audience. The main objective of this campaign is to increase website tra...website traffic. Your tasks include but are not limited to: - Developing a strategic ad campaign. - Conducting thorough keyword research and optimization. - Creating engaging ad copies. - Eliminating negative words and restrictions -Monitor and maintain targeted audience and keywords The ideal candidate should have proven experience in setting up and managing Google Ads campaigns, excellent copywriting skills, and a strong understanding of keywords optimization. Previous work with international audiences would be a major plus. You should be able to deliver effectively with minim...

I'm in need of a dynamic Italian copywriter who can create compelling social media posts specifically targeted at young adults (18-24). The main goal of the posts is to increase awareness of my brand. The ideal candidate for this role should: - Be a native Italian speaker with strong fluency in English - Have prior experience in social media copywriting, with a special focus on engaging a young adult audience - Understand the dynamics of brand awareness campaigns - Be creative, with a knack for spotting trends and creating content that resonates with the target demographic If you think you fit the bill for this role, I'd love to hear from you. Please provide examples of previous social media posts or campaigns you've worked on.

...appealing way. - The finished product should be in PDF format, making it easy to share and distribute. Ideal candidates for this project should have: - Prior experience in creating marketing materials for F&B products, especially beverages - Strong design skills, with the ability to create visually appealing and engaging content - An understanding of adult consumer preferences and how to effectively communicate with this demographic - An appreciation for the Hispanic culture and the ability to incorporate this into the design and content of the presentation. If you like lime margaritas try La Chula margarita, it is bursting with fresh lime juice & is not quite as sweet and poppy as the Jose Cuervo. Much more natural than candy-like. lachulamargarita

I'm in need of an proficient Indonesian speaker and copywriter that will help us deliver engaging, educational content on public health and wellness for our...help us deliver engaging, educational content on public health and wellness for our live events. Your tasks will include: - Writing, rehearsing, and performing compelling speeches about public health - Creating related written content to hand out at our events Key skills and experience needed: - Native level fluency in Indonesian language - Prior experience in public speaking and copywriting - A background or good understanding of public health and wellness topics - Ability to engage and educate a live audience Together, we hope to educate our audience on the importance and understanding of public healt...

I'm in search of a talented Italian copyw...this job requires a high level of fluency in Italian and an understanding of business lexicon. Key Responsibilities: - Generate compelling and coherent website content in Italian - Apply knowledge of business terminology and trends to content creation - Design content to engage our businesses target audience of professionals Skills and Experience: - Proficient in Italian language - Strong copywriting and editing skills - Previous experience writing for a business-oriented audience - Ability to produce clear, concise, engaging content - Awareness of current trends in business. Your experience as a copywriter for business professionals will ensure the delivery of high-quality website content that successfully portrays the nature ...

...main objective is to boost my revenue and expand my customer base while improving the customer experience. Specializing in Home & Kitchen products, the ideal candidate will need: - Decisive knowledge of the Amazon marketplace - Proven strategies for vendor transition - Expertise in increasing eCommerce revenue - Ability to enhance customer experience and reach - Experience with Home & Kitchen products would be a plus. - Optimize product listings for improved rankings and visibility. - Implement tactics to increase product rank (BSR) and capture the buy box effectively - Strong understanding of various Amazon advertising formats. - -Exceptional copywriting skills for product titles, bullets, and descriptions. - Proficient in SEO strategies for enhanced p...

I'm looking for a reliable and experienced data entry specialist who can assist me with entering data from images. The images will be directly uploaded to a website, and I need the data to be transcribed into various formats like Excel sheets, Word documents, and for copywriting purposes. Ideal Skills and Experience: - Prior experience with data entry from images - Proficiency in Excel and Word - Copywriting experience is a plus The primary goal of the project is to create a comprehensive database in various formats, so the ability to accurately transcribe and organize data is crucial. The chosen freelancer should have keen attention to detail and a high level of accuracy.

I am seeking a capable freelancer who can assist in promoting...promotion strategy - Utilizing social media and other relevant platforms to reach the intended audience - Monitoring and analyzing the progress of the campaign, making necessary adjustments Skills and Experience: - Proven track record in successful crowdfunding campaign promotion - Strong understanding of the mechanisms behind crowdfunding, particularly on Indiegogo - Excellent communication and copywriting skills - Proficiency in social media marketing and online community engagement - Analytical skills to interpret data and adjust strategies accordingly I am open to creative suggestions and ideas, so if you have experience in similar projects or feel confident in your ability to deliver results, I would love to hear...

...criteria below. • Enjoy trying out different / new products. • Capable of formulating constructive reviews • Individuals residing in the US or Canada. Being familiar with the online consumer product landscape of US and Canada regions. Your responsibility: Once you have received the item, utilize the item for a specified amount of time. Then formulate a product review. The review is to be written within a word document and be submitted within a timely manner. Once we verified the submitted document, the task is complete. Examples of current available options for testing are posted as attachment. *Each completed product review task pays $10 Cad. **The provided reviews are used by product team internally, for the optimization of products. Check out...

I'm looking for someone with the right skills to help me design a schematic and PCB layout for an electronic personal gadget. It's essentially a miniaturized, spherical device. Your work will be key to bringing this gadget to life. I need a skilled ...battery is necessary, it should have a long lifespan, similar to that of older Nokia phones, lasting 3-4 weeks. - All components must be of high quality and the entire device should be waterproof. - Optionally, a touchscreen might be integrated on the spherical silicone casing to allow document navigation (PDF or text) or similar interactive features, such as gesture-based scrolling. Experience in consumer electronics and a background in entertainment gadget design would be ideal. Looking forward to discussing this exciti...

Hi Abrar M., I noticed your profile and would like to offer you my project. We can discuss any details over chat.

...business clientele. Key Responsibilities: - Create engaging and informative content that can attract businesses to our website. - Write clear, compelling website copy that adheres to our brand guidelines. - Develop insightful blog articles that will keep our audience engaged. - Write product descriptions that effectively detail our offerings. Ideal Skills and Experience: - Proven experience in copywriting with a focus on business clients. - Exceptional writing and research skills. - Ability to write crisp, enticing and well-structured copy. - Excellent understanding of content optimization and SEO strategies. Though the main goal was not specified, a keen understanding of business trends and the ability to adjust the tone of content to resonate with the business audience...