The Meta Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Ads Manager where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for Advantage+ catalog ads campaigns, and to analyze that effectiveness of your website's conversion funnels.

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The Meta Pixel can collect the following data:

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  • Http Headers – Anything that is generally present in HTTP headers, a standard web protocol sent between any browser request and any server on the internet. This information may include data like IP addresses, information about the web browser, page location, document, referrer and person using the website.
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  • Pixel-specific Data – Includes Pixel ID and the Facebook Cookie.
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  • Button Click Data – Includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks.
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  • Optional Values – Developers and marketers can optionally choose to send additional information about the visit through Custom Data events. Example custom data events are conversion value, page type and more.
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  • Form Field Names – Includes website field names like email, address, quantity, etc., for when you purchase a product or service. We don't capture field values unless you include them as part of Advanced Matching or optional values.
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From 6,610 reviews, clients rate our Meta Pixel Experts 4.93 out of 5 stars.
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The Meta Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Ads Manager where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for Advantage+ catalog ads campaigns, and to analyze that effectiveness of your website's conversion funnels.

rn

The Meta Pixel can collect the following data:

rn
    rn
  • Http Headers – Anything that is generally present in HTTP headers, a standard web protocol sent between any browser request and any server on the internet. This information may include data like IP addresses, information about the web browser, page location, document, referrer and person using the website.
  • rn
  • Pixel-specific Data – Includes Pixel ID and the Facebook Cookie.
  • rn
  • Button Click Data – Includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks.
  • rn
  • Optional Values – Developers and marketers can optionally choose to send additional information about the visit through Custom Data events. Example custom data events are conversion value, page type and more.
  • rn
  • Form Field Names – Includes website field names like email, address, quantity, etc., for when you purchase a product or service. We don't capture field values unless you include them as part of Advanced Matching or optional values.
  • rn
From 6,610 reviews, clients rate our Meta Pixel Experts 4.93 out of 5 stars.
Hire Meta Pixel Experts

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    7 jobs found

    **Meta and Google Ads Specialist for Dutch Mattress E-commerce Business** I own an active e-commerce business in the Netherlands specialising in mattresses, mattress toppers and sleep products. I am looking for an experienced performance marketing specialist who can audit, create and optimise advertising campaigns that generate profitable sales. The business already has products, customers and active sales channels. We are not starting from zero. The work includes: * Auditing the current website, tracking and advertising setup * Creating and managing Meta Ads for Facebook and Instagram * Setting up and optimising Google Search, Google Shopping and Performance Max * Checking Meta Pixel, GA4, Google Tag Manager and purchase tracking * Creating retargeting campaigns * Improving ROAS, cos...

    $41 / hr Average bid
    $41 / hr Avg Bid
    24 bids

    We are looking for an experienced Funnelish Web Developer to help build, launch, and optimize high-converting landing pages, advertorials, and sales funnels for DTC/eCommerce brands. This role is ideal for someone who understands both web development and direct-response marketing, and can turn copy, creative briefs, and funnel strategy into clean, mobile-responsive pages that convert. Responsibilities: Build and customize landing pages, advertorials, and sales funnels in Funnelish Implement conversion-focused layouts based on provided copy and creative direction Create or adjust images, graphics, GIFs, and page elements to support the funnel Ensure pages are mobile-responsive, fast, and clean across devices Set up and QA tracking, including Meta Pixel, GTM, GA4, conversion tracking,...

    $13 / hr Average bid
    $13 / hr Avg Bid
    78 bids

    We are a fast-growing startup agency looking to connect with an experienced Google Ads and Meta (Facebook/Instagram) Ads specialist, media buyer, or freelancer. As a startup, we are actively building our network of go-to experts to partner with in the near future to build, launch, and manage high-converting advertising campaigns for our upcoming client pipeline. What we are looking for: End-to-End Campaign Creation: Complete setup of Google Ads (Search, Performance Max, Local Services) and Meta Ads (Lead Gen, Conversion, Retargeting) tailored to different service offers. Conversion-Driven Architecture: Clean campaign structure, proper naming conventions, and organized ad set/ad group segmentation. Tracking & Analytics Setup: Full configuration of Google Tag Manager (GTM), Google Anal...

    $657 Average bid
    $657 Avg Bid
    71 bids

    Stripe + Meta Funnel Diagnostics Specialist Needed — Must Track Checkout Steps Must satisfy these questions: 1. Have you tracked Stripe Checkout events before, not just website button clicks? 2. Can you track checkout session created / payment attempted / payment completed? 3. Will you confirm events in Meta Events Manager and Stripe logs? 4. Can you provide a short Loom showing where each funnel step is visible? 5. Do you understand server-side events / webhooks? 1 Hour Job I need a tracking/analytics specialist to properly instrument a checkout funnel for an online course website using Meta Ads and Stripe. The funnel steps I need tracked are: 1. Landing page viewed 2. Enrol button clicked 3. Stripe checkout page loaded 4. Payment attempted 5. Payment completed Current setu...

    $92 Average bid
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    $92 Avg Bid
    30 bids

    I'm looking for someone to fix Meta Pixel & Conversion API setup and end-to-end tracking for a currently running store on WooCommerce, with an active ad account & pixel. At the moment the integration is done via plugin. The current pain points are... 1/ Purchase Count and amount duplication issues/incorrect reporting in the ads manager 2/ Clean up integration methods for the pixel & Conversion API 3/ Fix value parameter for website Purchase events -- Currently Meta says its not receiving values for purchase events. 4/ Confirm all events (View, Add to Cart, Checkout, Purchase etc) are firing correctly in browser and server side Let me know in detail your preferred approach and why.

    $81 Average bid
    $81 Avg Bid
    51 bids

    We have Application platform for ecommerce and want to setup Google business account for better user/Action tracking with the following details. Requirement is to setup this account for and Mobile application and share the evidences in Document for each setting is done. Setting the account and sharing the document for further tweaking, will be considered as Deliverable here. All the application related details are present below. Configure: Web: * Google Analytics pixel * Meta Pixel * Google Tag Manager App: * Firebase Analytics * Firebase Attribution * Meta SDK * AppsFlyer/Firebase Dynamic Links (for referrals) Fully set up: * GA4 * Firebase Analytics * Meta Pixel + SDK * AppsFlyer * GTM * Event tracking * Attribution * Deep linking * Conversion funnels * Dashboards This setu...

    $11 Average bid
    $11 Avg Bid
    8 bids

    PROJECT OBJECTIVE Our objective is not simply to repair tracking or solve isolated issues. We want to establish a secure, scalable, fully documented, company-owned eCommerce infrastructure that can operate independently of any individual freelancer, agency, or contractor in the future. Before any implementation work begins, the selected freelancer must perform a complete infrastructure review and provide a professional recommendation explaining whether: 1. The current environment should be repaired and optimized, or 2. A complete rebuild is the safer and more sustainable long-term solution. We are fully open to rebuilding from scratch if that results in better security, cleaner architecture, improved performance, and complete company ownership. PROJECT PRIORITIES Priority 1 — ...

    $1312 Average bid
    $1312 Avg Bid
    38 bids

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