Business Research Methodology

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Answer All Questions Question 1 You are conducting research on fast food restaurants in the West London area. You discovered that there were about 2000 such fast food restaurant. It was impossible and impractical to examine every restaurant so you decided to use a sample of the restaurants. You are unsure as to Which sampling method to use for this study? What are the implications of using probability and non-probability sampling techniques in a research such as this? (1000 Words) Question 2 There is a constant debate between researchers who are of the Positivist Philosophical paradigm and those of the interpretivist philosophical paradigm as to what constitutes knowledge. From your viewpoint, Which philosophical approach would you choose for research on managerial effectiveness in Tesco and why? Justify this view. (1000 Words) Attach a bibliography of the books and journal articles used in the assignment. If there is sufficient evidence to prove that the essay has been copied from another student or from a book without proper acknowledgement of the sources (plagiarism), such an essay will receive a fail grade. Adhere to the word limit. Font size: 12 Spacing: 1.5-spaced

Project ID: 6124862

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@brohhma

Which referencing style i should follow to prepare the work? I am a MBA in Marketing, my approach to your assignment will include: Q1: Describing the different sampling method, their comparison with regard to probability analysis. Q2: Surely Positivist with Tesco managerial practices background. Looking to hear from you.

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