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Project Budget$10 - $30 USD
Completed In1 day
Product/Brand: "Amazon Echo"
Prepare a perceptual map for chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:
Develop a Summary slide.
Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).
Identify a Perceptual map.
Explain the Map placement.
Identify your references.
***** I have attached a template for the project, but apply your creative flare. *****
Project Budget: No more than $15 USD.
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