Analysis of market and writing of business plan

Product: Dual-temperature tumbler. Market: Consumer goods in Singapore (specifically waterbottle/tumbler) 1) Current industry: Describing the industry as specifically as possible. average sales and profitability for the industry in a number of Asia Pacific countries. Please also refer to Statistics Singapore, Data Storage Industry, Asia Monitor, Business Monitor Singapore etc. and other reports on industry associations. - Water bottle/ tumbler product (consumer goods) industry NOT bottled water. - Specifically on Singapore’s market - Fragmentation and consolidation analysis of the market/ product 2) Market potential for this industry: Is the industry in a period of decline, stability or growth? What were the trends in the past 5 years? What is the market demand going to be like in the next 1-4 years? Consider how technology or the global economy might affect the market potential for the business. Research the demographic, economic, natural, technological, political and cultural trends in the industry - specifically Singapore. (This may be presented in table format). * Please use PESTEL analysis model. 3) Competitors (Direct): Competitors in the same innovation field, the same or substitutable categories. What are their distinct advantages and disadvantages? 4) Competitors (In Direct): Competitors who are using a different method (product or service) to satisfy the same need for the same end users/consumers. 5) Penetrating the market: How will you reach your target customers? What forms of distribution or selling will you use? How will your potential customers become aware of your business?