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I need this content below 100% changed and put into your own words. I need this content today ans there will be a added bonus to who can get this done. **No copied content will be accepted.** ## Deliverables Why choose Pay Per Click? PPC Campaigns enable you to instantly advertise your website on search engines and give you the flexibility to change advert text, bidding costs and keywords as and when you need to. With a fully optimised campaign that accuratley represents your website and business you can create high volumes of relevant traffic and low cost conversions. Understand more about Pay Per Click campaigns. PPC Advertising Explained Pay per click (PPC) is a type of marketing used predominantly on search engines, where advertisers only pay when a user actually clicks on one of their adverts to be directed to the relevant part of their website. Advertisers bid on keywords they predict their market will use as search terms to find the product or service they offer. When a user types a keyword query into a search engine that matches one in the advertiser's keyword list, or views a page with relevant content, the advertiser's advert could be shown. Ads of this kind are known as "sponsored links" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages. Advertisers decide how much they're willing to pay each time someone clicks on their ad and they are able to very this for each keyword. Most businesses use Google Adwords to create their Pay Per Click campaigns which will show their ad's on Google's SERP's or related websites and using an management agency will help you to fully optimise your campaign so that you recieve the most traffic for the lowest cost. PPC Campaigns are a great way to advertise your site as they can start working immediately which is especially helpful for new business as it enables you to begin your spreading brand awareness straight away Google Adwords Optimisation Are you an existing Google AdWords advertiser? Currently paying a high cost per click (CPC)? Unconvinced with your current Paid Search / Search Engine Marketing Agency? PPC Junkies has been running AdWords campaigns since 2001 and are dedicated to achieving maximum exposure for your committed ad spend. Contact us today to find out how we can lower your overall CPC (cost per click) and increase ROI. Our PPC advertising service include: * In depth research & consultation with client - the better we understand your brand and marketplace, the better ROI we can achieve for you. * Keyword research - using the best tools out there, we create lists of keywords relevant to your products and services. There is no limit to the number of keywords you can use, and some of our clients have keywords in the 1000's. * Ad group targeting - each set of keywords has its own targeted advert associated with it, these are called Ad groups. We use our copywriting skills to come up with creative, well worded ads that make our clients stand out from the crowd * Tracking & Reporting - all PPC advertising receive regular keyword traffic reports detailing exactly what is happening with their budget and what keywords are delivering clicks and converting into business. This is important to ensure our clients enjoy a high return on investment