Dear client,
Having worked specifically in a global market research firm (Nielsen), and particularly directing several research studies on different sectors, I am well versed on how the market sits and what drives the performance across. I have interacted with both consumer and retail data and I draw actionable insights from a fusion of the two to give a robust feel of the market. I bring on board skills and knowledge on why the consumers would choose one brand over the other. Having said this, I also have experience and the knowledge on consumer churning and what would drive them from one category or product to the other.
Some of the sectors I have had a chance to work for include: Financial sector, Banking and Insurance Healthcare, Energy, FMCG and the Retail sector across Africa and the Middle East. I have also had an opportunity to work with, besides Coca Cola and Nestle, Unilever, Proctor and Gamble, GSK and Pfizer, Barclays and Citi Bank among other global clients in different capacities as a market researcher with a strong footing in marketing strategy. Through these, I bring on board knowledge and skills in improving market share, optimizing product assortment and mix, optimizing route to market and reducing customer lapse.
Furthermore, I have been acclaimed for my detail orientation and the ability to perform all my tasks in a time efficient manner.
Kindly contact me for further details and also to have a look at my credentials.
Regards,
Patrick Otieno