CORPORATE IDENTITY CREATION

Who We Are: We are a retail company in Asia that has developed a new and innovative retail delivery format (and thus customer experience) for the traditional beauty and spa industry. It will be something completely different. We will happily share details of the concept with the selected bidder so that they can create the right corporate image and logo. The Project: We need to develop a logo and corporate identity that captures this innovative “urban” concept in a very memorable and compelling way. It must be aligned to our Brand Values. We are looking for a proven Graphic Designer, Logo Creator, Corporate Identity guru, with proven experience (i.e. logos and corporate identity projects that you have developed that we can look at, evaluate and verify if required ). The successful bidder will place an emphasis on understanding who we are, what we do, and why we are different so that they can translate our brand into a compelling visual communication. We need: • Logo • Letter Head • Business Cards • Email Signature • Shop Banner • Corporate Colour Palette What You Should Submit: You should submit a brief proposal that; • Communicates your experience, the value you bring and examples of your work that can be verified • Explains the process you would undertake to ensure that the right logo is created for our brand image. Please be sure to describe how you will ensure that we’ll be happy with your work and eager to compensate you. • You should provide us with your costings and estimated time for completion • You should also specify what format(s) you would deliver the work in. We expect the winning bidder to understand that we need the logo for multiple applications, such as on the web and on printed documents. Some Things to Keep in Mind: • We have created a brand equity pyramid and we have photos of similar concepts which we are prepared to share and discuss with the winning bidder. We also have a brief that describes the brand values in more detail. We will also provide anything else we believe will be helpful. We are happy for you to suggest what in addition you need to do a good job. • We will evaluate proposals based on VALUE. We’ll carefully review your proposal and your past work, along with the process and pricing you propose. The most important decision criterion for us will be what examples you provide for us to look at (i.e. the quality of your work). Price is important, but it will be considered within this larger context • We’re open to unique proposals: i.e. you are beginning designer looking for the chance to showcase your work, so you’re willing to rework the design until it’s exactly what we want. • What We Like in Logos: • Memorable, Strong, Reflective of the Brand Values • Personality & Uniqueness • Engaging & Compelling • We can also send you the links to companies in similar fields to us that we see as doing an exceptional job with branding.