1. Monitor the growth of the organised cab sector since inception.
2. Top players in the taxi and organised cab service sector and fastest growing companies in the industry.
3. Measures used for gainining market share from both perspectives; recruiting the fleet and gaining customer base.
a) Marketting strategy used.
b) Advertising both online and offline.
4. Sustainable rates for profit making and what rate is currently being offered and the normal taxi fare.
5. Deals being offered from major players to drivers and cab owners for associating with them and referral charges being paid at the time of recruitment.