Academic Writing - Proposal Assignemnt -- 2

What is a Proposal? A proposal is a persuasive document that sells the idea or service you are proposing. Proposals may be unsolicited or requested (i.e., a RfP – Request for Proposal), internal or external. Basic features of the proposal – Typically, proposals explain the current situation (problem) and offer a plan for improving it (solution). The main features of a proposal: FRONT MATTER a) Title page 1. Title of proposal 2. Name of company, writer, writers, submitting proposal 3. Date on which the proposal was completed b) Table of contents 4. Provide complete, clear listing of contents c) List of illustrations 5. Include below the TOC or on a separate page 6. Provide enough detail so that the reader can determine the content of each illustration or figure d) Abstract (or summary) 7. Limit your abstract to three to ten sentences 8. Briefly focus on the 1) problem necessitating the proposal, b) your suggested solution, and 3) the benefits derived when your proposal is implemented MAIN DOCUMENT Introduction – usually includes the 6 moves- page 226 Describing the current situation (problem) – page 228 Describing the project plan (solution) – page 229 Description of qualifications – 236 Conclusion/recommendation - 236 o Sum up your proposal o If appropriate restate the problem, your solution, and the probable cost / benefits of the proposal BACK MATTER a) Glossary o In a proposal going to a multi-level audience, provide a glossary that explains any technical terms you’ve included b) Works cited page (if you’re documenting research) o If you’ve used research materials, reference them here o Make sure to use standard citation format consistently and accurately (e.g., APA citations) c) Appendix o Used to include additional information (e.g., surveys, previous report findings, etc.) o The appendix is designed for extra or supplementary information. Your Assignment: • write a formal proposal arguing the benefits of using social media platform/s by the university administration . Your primary audience will be anyone who does not see the need for the use of social media. • Just what type of social media application you’re proposing and the department / company you work for will be your choice. • The proposal (maximum 5 pages) will be due on 24 March. We • Include all the formal elements of the proposal outlined above with the exception of items you may not need, such as a List of Illustrations, Glossary, or Appendix. Try to make your proposal as persuasive, believable, complete, and professional as possible. Cover letter and Website Proposal due: 24 March 2016