Homepage design and sitemap attached for overall scope and visual reference.
In general we are looking for minimal content but with high impact. The voice should be semi-aggressive with a "take no nonsense" and "fight for the client" approach. The client has an exclusive client list and is looking to add only a few highly pre-qualified individuals. The overall goal of the site is to get users to complete the qualifier survey so Aran can contact potential clients that hit his sweet spot.
Below is a high level view of the content needs based on the homepage design
and sitemap. I’ve based the word counts roughly off the planned spacing, but it may become more or less depending on the content. Obviously the message needs to be delivered, but for the most part we would want to lean on the “less is more” approach.
Home – 125 - 250 words
Case Studies – 125 - 250 words for 4-6 case study “over views”
About – 275 – 400 words
Services – 275 – 400 words
See if you quality – basically refine and modify clients list of 20 questions and a small 50 word intro
There will need to be a 30 minute or so establishing call to define the voice ideally this week. Additionally calls/emails will be needed for the 4-6 case studies.
Please send examples of your work.