We know that a stock's beta measures its sensitivity to market movements. We also know that the stock beta is related to the nature of the product sold by a company, especially its price elasticity. Keep in mind, furthermore, that a beta is not just a computed quantity, it's a characteristic of a financial asset, which can be estimated in many ways -- the estimate using stock prices and regression being only one of them. Otherwise, the CAPM could only be used for traded securities, which would make it a lot less useful!
What is your best estimate of the beta of CPI Card Group? You can use published estimates, as long as you can explain how those published estimates have been computed. Keep in mind, as well, that the beta is a forward-looking number. Beta estimates using historical information are backward-looking and may or may not be the best estimate of the underlying beta, which measures the future tendency of an asset to move with the market. (As mutual funds note, "Past performance is no indication of future results.")
Write up your answer in a Word file using no more than two pages and email it to me by the due date. Make sure to send an Excel file, if you are performing any computations; however, the Word file should be self-explanatory. I should only need to look at the Excel file for clarification of your computations.