Fashion is the air that we breathe in today's society. Based solely on looks one is able to tell a lot about a person. Bright colours, Dull colours, different textures, different fabrics tell the story of the wearer. The stories that exist without words. Stories that will either draw a stranger or entirely chase them away. I know I can tell these girls stories that influence them to purchase the fabrics that say the most about who they are. Ladies between the age of 18 and 24 years care much for fashion and do prefer to shop online for clothes as they have tight schedules. Appealing descriptions, as well as vibrant pictures, will draw the ladies to your online boutique. I plan on looking at different looks ie Casual, Formal, Chic, Urban and Boho as I believe those best appeal to the target market as it covers a range of events from parties, to office wear, to museum dates. Describing stories told using these fabrics will be my angle as the wearer will be able to imagine themselves as the characters in these stories. The vivid descriptions will entice the ladies to join in and purchase the fabrics.