Hi,
I would like to know if you have any web / digital platform for the music event ?
To bring maximum traffic / Leads, google PPC , Adwords are helpful to achieve ranks for sites along with social media. But every second person is doing so. Hence, I am honestly speaking, only adwords can not bring the sufficient user traffic, which you wish for. Instead, you may also try the following along with adwords and we are ready to do with the same budget:
1. Uploading the presentation in the slideshare platform for more views and participations.
2. Take part in youtube monetization process by doing a video presentation and uploading via an official youtube channel.
3. Since you are associated with courses, so I would request you to think out of the box, with udemy.com. you can get good amount of customers.
Thus, all I was trying to say is, only conventional methods are not enough. Sometime you need to pull your heart out.
Looking forward to hear from you if you are interested.
Regards,
Mit-