Hello,
Hope you are doing well
Results driven Google Analytic/Google Shopping/Google Tag Manager V2 (2 years) with 8 years experience leading eCommerce and digital analytic marketing, operations, and large scale projects in highly competitive markets.
Merchant Center Product Data Feed for Google Shopping
Your data feed is simply information about the products that you want to sell formatted in a way that Google can read and understand. you don’t pick the keywords your Product Listing Ads show up for. Google crawls your feed and determines if one or more of your products is relevant for a particular search query.
✔ Connect with Google Merchant Center
✔ Automatically sync your store with Google Merchant Center
✔ Sync all of your products or only a collection
Success with Google Shopping boils down to three main areas for the most part:
1. Feed creation and optimization - Or, as we like to call it, feed mastery. This covers a lot of ground including your product data, product images, and price.
2. Bidding - There are several ways to bid successfully. We’ll show you our favorite ways to bid in this guide. Bidding can be complex.
3. Monitoring and Optimization - One of the great enhancements with the new Google Shopping roll out is the ability to see granular performance data and to make granular optimizations.
Best regards
Mehboob