I optimize the resume and LinkedIn profile by doing what every professional resume writer does use keywords from the specific job description in the resume, and LinkedIn profile.
Relevant Skills and Experience
I am a Certified Professional Resume Writer, and have written a book on resume writing entitled, "Super Man's Resume: A Beginner's Guide to Resume Writing, and Beyond. I
Proposed Milestones
€112 EUR - I have gotten more than 10 resumes past the applicant tracking system filters including my own.
Additional Services Offered
€1 EUR - 20 euros per resume page, 20 euros for a cover letter, and 20 euros for LinkedIn profile.
Just a statement, cover letter's are meant to be read by a live human, and don't need optimization.