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Inbound Online Marketing Specialist

We are an expansion phase B2B software startup serving the technical services industries, engineering, construction, inspection and materials testing. We need to develop and implement an inbound online marketing strategy for website traffic generation and B2B lead generation. We currently have a marketing website with an introductory video for our product and need an experienced marketing professional or team of professionals to assist us with the following tasks.

• Research and draft targeted value content for free offers, blog content, and subscriber emails

• Improved SEO

• PPC (paid search/AddWords)

• Subscriber List building

• Social Media Presence - focused primarily on LinkedIn

• Subscriber Email campaign development and ongoing management

We are currently evaluating moving our online efforts to a marketing automation system such as HubSpot, or go with a combination of tools such as Wordpress with Gravity Forms, Mailchimp, SEOmoz, Google Analytics and a CRM package. A discussion of your experience with these systems or other marketing automation systems would be valuable.

Your responsibilities:

- Create and manage a multi-channel brand and communication strategy with our team utilizing online and direct marketing techniques

- Create email marketing strategies and campaigns to reach out to new users and reengage existing customers following best practices

- Develop, recommend and implement social media strategies for all relevant social networking sites

- Develop content themes and core messaging based on the direction and creative brief provided by our team

- Write completely original, high-quality, SEO friendly articles that engages and expands our audience

- Leverage developed messaging across multiple channels, including homepage headlines, product pages, brochures, press releases and more

- Ad-hoc Writing and marketing projects as they arise

- Contribute ideas on improving existing messaging and content

- Generate new paid search campaigns, ad groups and accounts, and aid in the creation of new paid search marketing initiatives

- Provide and organize SEO and SEM campaign reports

- Optimize keywords portfolio through testing with ad copy and landing pages

- Keyword analysis for pay per click (PPC) campaigns and organic search results

- Create SEO content for company website to increase traffic

- Improve search engine marketing process

- Manage CMS, email, CRM and other marketing tools

- Compile reports and analytics using key success metrics

Your qualifications:

- Excellent analytical and organizational skills

- Fluent English including excellent writing, grammar, spelling and formatting

- A complete Freelancer profile showcasing original advertising content

- An exceptional portfolio that demonstrates an ability to create compelling copy for a wide variety of brands, audiences and industries

Skills: Content Writing, Email Marketing, Internet Marketing, SEO, Social Media Marketing

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About the Employer:
( 1 review ) South Jordan, United States

Project ID: #6944723

21 freelancers are bidding on average $33/hour for this job

pytho

[login to view URL] ® Portfolio HERE, I've just finished reading your project description and I am confident I can help your website to get ranked in the first page of Google for your targeted keywords. The main More

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7.2
allin121

NEWS:- SEOLEVEL - 3 PASSED hello sir, we can rank your website on top 10 or even #1 on Google fast. we can make you dominate the first page result with our SEO methods which are according to panda and penguin goo More

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6.9
ewebzeal

Hello, This is Brijesh, Internet marketing and SEO expert from India offering the best search engine optimization (SEO) service. We act as your business partner and help you reach your business goals. We promote we More

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rvtechsolution

Hello, *** OUR SEO STRATEGIES: We are offering complete white-hat SEO Solutions for significantly raising the exposure of your website. All our SEO campaign also include a thorough industry specific Keywords search More

$27 USD / hour
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6.9
SRajpurohit

Dear Hiring Manager, I have 7+ Experience in SEO. I have Excellent Experience in White hat SEO. We follow Google Panda and penguins update for getting good ranking .. My SEO Strategies... ------------------- More

$25 USD / hour
(81 Reviews)
6.8
muzammil21

A proposal has not yet been provided

$39 USD / hour
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6.6
Nichebacklinks

Hello , We have read your job description and the message is very clear to us, you want TRAFFIC TO YOUR WEBSITE , to improve search engine ranking in TOP. We are ready to start your project. We will provide you c More

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6.5
extremeseo2020

Hi There, My name is Sharanyan Sharma, and I'm a Google Analytic Certified individual, Google Adwords Certified Professional, Certified SEO Strategist,Social media Consultant and of course professional inbound marke More

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hireseoexpert30

Hello, We have an experience team of designing, development & SEO. We are able to redesign your website according to your needs and requirement. If you start the SEO service for your website then I am sure that the bl More

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6.3
Sayaltechnology

Hello Sir, Thank you for posted project... We have read your project description and ready our 5 years plus experience SEO, Internet marketing team for guaranteed Google First Page results work. We will deliver More

$25 USD / hour
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6.3
BrandingExpert

seo is best source to drive traffic and increase business with white hat and legit method, we can hit user and traffic from local area and worldwide as well. we would give you organic ranking within 3 month for your More

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6.1
Emam9109

Hi, I am a professional writer and I am running a team of native article writers ( USA,Uk. Kenya). They are working for me more than two –three years. I do proofreading before sending to the client. So you will get p More

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SaiTechSolutions

Hi There, I have 5 years experience in SEO ON-PAGE and Link Building industry, I have carefully read your job description and understood your project requirements. I am ready to start this project just now. I will More

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4.9
funnyhoney

PMP certified project manager, MBA in marketing and professional business consultant, market researcher and analyst in the field of project management, marketing and branding, HR, operations, real estate, finance, lega More

$27 USD / hour
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4.7
andrewrick25

Hello, We have gone through the details those you have shared with the project post. Based on that we have created some basic understanding that you are required expert in online marketing. Your Goal of the proje More

$32 USD / hour
(1 Review)
3.2
tvaillancourt

Hi sir, You are looking for a lot and I mainly mostly only do SEO. What I do is I take your website, drive it to the top, in front of all your new customers, then I drop it off. So if this is something that int More

$27 USD / hour
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3.1
sashoy

Hi, I have bachelors degree in economics in one of the best faculties in Europe. In addition to this I have 8 years experience in marketing, both offline and online. I have worked as a freelance marketer in numerous p More

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2.8
booninfotech

Dear Sir/Madam, This is the perfect project I will get involved and I am sure I can do a fantastic job for you. Why do I say that? 1. I personally have Inbound marketing Certification from Hubspot - http://g More

$27 USD / hour
(4 Reviews)
2.7
GamesnGadgetz

Hello! My name is John, a Filipino virtual assistant and after reading your posting, I'm confident my extensive experience and excellence in SEO work, customer service relations and management, and personal assistant e More

$33 USD / hour
(4 Reviews)
2.4
csantra47

Hello Sir, I have recently started freelancing and want to provide most efficient service with reasonable price. I will be thankful if you give me this opportunity. I would like to provide you the below with More

$30 USD / hour
(1 Review)
2.2