Digital Marketing Strategy
₹600-2400 INR
Paid on delivery
Expansion strategy for OYO in US
OYO has seen stayed room nights increase from 6MN in December 2016 to 13MN in
December 2017 to 75MN in December 2018 (with a growth of 5.7x on y-o-y basis). One
of the key factors behind this growth is marketing that is innovative, product first and
cost efficient. OYO has also built a strong Direct to Consumer brand and today the
company’s own channels drive majority of the demand in its key home markets.
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The challenge
After establishing its stronghold across Southeast Asia with significant presence in
Indonesia, Malaysia, the Philippines and Vietnam, OYO Hotels is now offering great
living spaces across USA. Abhinav Sinha, OYO’s Global Chief Operating Officer said,
“We have established a niche for ourselves in hospitality by bringing chic hospitality
and design at bargain prices. US budget market is a sweet spot that works really well
with OYO’s capabilities". OYO is keen to use similar growth strategy in the U.S. which
has worked well for the company in its home markets India and China. OYO’s focus is
on building the product market first, building strong supply base and then using
growth frameworks to build direct demand channels.
At present, OYO has launched its two brands— OYO hotels and OYO Townhouse in
over 50 hotels in more than 35 cities in the US including Dallas, Houston, Augusta,
Atlanta, and Miami. These brands will be soon expanded to cities such as New York,
Los Angeles and San Francisco.
careers.
Problem Statement
• OYO aims to build and scale direct demand channels (App, Web and Call Centre) in
the US market. Make a short term and long term digital strategy for OYO to reach
users during all phases of the customer journey in the most efficient way and get to
the top of the consideration set.
• How should OYO think about building Awareness and Consideration in these new
markets ?
Project ID: #20758297
About the project
Awarded to:
Hi, Hope you are doing well. I am Gopa Patwari. I have helped 40+ brands in increasing their reach and optimising marketing costs. I am the co-founder of Brand Mender ([login to view URL]), which is a digital mar More
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