Hi,
I have read your project description.
Backlink, content marketing, social media marketing will bring visitors but you should complete base of SEO properly.
Here is my work plan for the site.
1) keyword research
2) competitor analysis
3) Speed optimization
4) onpage seo - title, description, keyword, img, keyword dynsity, url, etc.
5) sitemaps, google anlytics and webmasters tools
6) SEO Error fixing
7) social media marketing - instagram, pinterest, facebook, twitter, google+
8) fundamental backlinks
9) Local Backlinks
10) profile backlinks
11) authority backlinks
and more..
monitoring and fixing seo, if needed.
thanks.
mizan