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We need to [login to view URL] the URL structure on our website is one and this entails the following a) Customize segment of the site right now has dual structure one when you go through 'top navigation' without clicking on 'create'. Second, when you click through 'create' and go through the navigation. Clicking through 'create' and going to each product is the right navigation, old URLs should be re-directed to new URLs. This task becomes little bit more complicate with addition of '?customize=1' that is appended by our system, whereas google is crawling old urls (one that one gets through navigating via top navitation) without '?customize=1' which is giving google crawled pages - no product view So, we have to ensure that all pages without '?customize=1' are directed to new navigation. 2. Shop part new navigation structure has been made. Previously it was Shop>Folding-side-table-wooden now it is shop>home-decor-furniture>folding-side-table-wooden Essentially, we have added few sub categories, and new navigation has to be site>category>subcategory(if required)>productpage>productdescriptorpage Here to, we need to 301 re-direct to the new navigation. Google needs to only see one navigation, whereas the old pages should still continue to open i.e. [login to view URL] should still open If any doubts, please ask questions