1 Assignment Objective
the company chosen is oriental weevers a carpet manufactoring company based in egypt and the country of choice is the united kingdom.
You are required to write a report for either a real or a hypothetical company in an industry of your choice (for example - motor, entertainment, computer technology etc) that is considering investing in a European country of your choice.
The report will form a PEST analysis of your chosen country, with reference to your chosen industry.
The aim of the report is to be an advisory resource for the business. The report needs to describe (because the business does not know anything about the country) and analyse (to say how the described points are relevant to their business activity).
For example: you choose the mining industry and you choose Germany. You must then write a report for a mining company which is considering entering that market (not one that is there already) and describe to them the specific environmental issues that affect the mining industry and explain how they affect the mining industry in Germany.
In sum: you are writing a report which will detail the impact of factors in the external environment on a real or hypothetical company in a specific industry. This report will help the company to choose a business strategy in their new market.
4 Structure of the Report
Structure of the Report
The wiki must contain six individual pages.
You are required to write an Introduction paragraph at the start – 250/300 words.
There will be 4 main content paragraphs - one each for Political, Economic, Social and Technological [url removed, login to view] a guide, each of the four paragraphs should be 350/400 words.
You must describe, using these headings, the factors of the business environment in that country that impact upon your industry of choice.
You should have three points (referenced) on each of those topics.
You must analyse the three points in terms of how they help or hinder business in that country for the specific industry that you have chosen. You must provide a reason or rationale for your analysis.
You should have at least 3 different references for each of the paragraphs (a minimum of 12 references for the 4 paragraphs).
Every reference that you use must be hyperlinked to the document. If you cannot hyperlink, then you must provide a PDF copy of everything else. If you use books, you must photocopy the page, highlight the parts you use and send a scanned copy along with your work.
You are also required to write a Conclusion paragraph at the end – 250/300 words
In total, your assignment will be between 1900 - 2200 words.
5 Assignment Introduction
The introduction for your project will include the following:
An introduction to the country - the introduction should be general. It should be written assuming that the reader has never even heard of the country. You can state things like where the country is, its capital city, its population, the name of its president/political parties, Human Development Index, GDP - any information relevant to your choice.
The industry that you will be discussing in this project - motor industry for example. For example, Toyota is one business in the motor industry. Why have you selected this industry in this country?
What you will do in the report - who should read your report. Your report will be written for any potential company (real or imagined) that might invest in your country of choice.
Please Note: this section should be 150 - 200 words long.
2. Political Factors
4. Social factors
5. Technological factors