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Fast food industry


Desk research assignment – 2000 words

The fast food market has continued to develop and evolve over recent years and is currently valued at approximately $19.5 billion Australian dollars. (Ibisworld 2018, “Fast food & takeaway Food services in Australia”, Viewed 22/3/19, Retrieved from Ibisworld databases) – (this is how you will reference throughout the paper.)

Your task is to conduct an industry analysis of the fast food industry IN AUSTRALIA (mcdonalds, kfc etc). This style of report is considered to be Desk research, which is the usual foundation of most market research projects.

Requirements are:

1. Market definition – Define and describe the market

2. Market background and history – Provide an overview of the main factors that have impacted this industry, both positively and negatively. Include a history of the industry including the main players.

3. Market size – describe the size of the industry in terms of sales and revenue

4. Discuss how the industry is segmented (at least 2 variables)

5. Discuss market growth over the last 5 – 10 years. Illustrate with appropriate graphs and diagrams

6. Review key competitors – review 3 in detail including comparisons of their product range, unique benefits and competitive analysis. This should include a SWOT analysis of each competitor

7. Key success factors – why are they successful

8. Name one major change that has occurred over recent years that will impact upon the industry

Include at least 10 references covering news articles and information. One key resource will be the report available through Ibisworld - [login to view URL]

You are to use in text referencing using the Harvard method.

You should include copies of relevant articles within the appendix.

Include graphs or diagrams to support information. Can use images of graphs/diagrams found online don’t need to make own.

Report must include:

1. Title page

2. Table of contents

3. Introduction

4. Body of the report

5. Conclusion

6. Appendix – additional information to support your report

7. References

MAKE SURE you keep coming back to these instructions to make sure you are doing everything correctly.

Any questions at any stage do ASK.

Skills: Research Writing, Business Analysis, Research, Market Research

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Project ID: #21183719

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