digital marketin specialist (SEO/SEM)

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

• Track, report, and analyze website analytics and PPC initiatives and campaigns

• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

• Optimize copy and landing pages for paid search engine marketing campaigns

• Perform ongoing paid keyword discovery, expansion and optimization

• Research and analyze competitor advertising links

• Focus on improving SERPs for brand websites.

• Implement SEO and paid advertising strategies for each brand.

• Research and identify target keywords and implement them within content and paid advertising campaigns.

• Content creation and optimization for websites, blogs, and other digital platforms as required.

• Set up and manage PPC/CPC, remarketing, and social media advertising campaigns.

• Monitor and report on KPI's, using Google Analytics, Adwords and social insight tools.

• Generate monthly reports on SERPs and advertising engagement for each brand.

• Pay-Per-Click

o Monitorandanalyzecampaignstomeetrevenuegoals

o Hands-onBidOptimization

o AdCopy-WritingandTesting

o DevelopingTestingPlans,ImplementingNewStrategiesandMeasuringtheResults

• Plan, develop and implement our SEO strategy

• Work towards organic search optimization and ROI maximization

• Regularly perform thorough keywords research

• Identify key SEO KPIs

• Monitor redirects, click rate, bounce rate, and other KPIs

• Prepare and present reports regularly

• Identify our buyer personal to better target identified audiences

• Identify problems and deficiency and implement solutions in a timely manner

• Suggest improvements for process and productivity optimization

• Work with web developers and marketing teams to properly implement SEO best practices

• Stay up to date with the latest SEO and digital marketing latest trends and best practices

• Digital Marketing Executive (SEO & SEM) Online Store in Riyadh looking for digital marketing specialist

• Translating campaign goals into strategic SEM tactics and effectively executing those tactics against the company strategy

Desired Candidate Profile

• Great interpersonal and communication skills

• Degree in relevant quantitative fields.

• Ability to analyze data and provide evidence-based recommendations

• 1+ years of experience as Search Engine Marketing Specialist or similar role

• 1+ years of experience with planning and implementing a successful SEO strategy

• Proven success in SEO

• Experience with A/B testing and other testing metrics

• 1+ years of hands-on experience managing pay-per-click accounts spending $10,000+/mo.

• 1+ years of experience in an online high-volume e-commerce environment.

• Experience with bid management tools, especially Google Adwords.

• Experience with link building campaigns

• Strong understanding of website analytics tools, including Google Analytics.

• Detail oriented

• Experience using Tag Manager and/or remarketing platforms is a plus

• Experience with social media advertising is a plus.

• Experience with SEO/SEM campaigns for e-commerce is a plus.

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• BS/MS degree in Marketing or a quantitative, test-driven field

• Proven SEO experience, including content creation, keyword research, and reporting.

• Proven SEM experience managing ad campaigns across search engines, particularly Google.

• Understanding of digital marketing and how SEO/SEM fits into larger marketing initiatives

• Knowledge of technical aspects of SEO (HTML mark up, canonical URLs, etc) and the ability to implement as needed.

• Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

• Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing

• Well-versed in performance marketing, conversion, and online customer acquisition

Skills: SEO, Digital Marketing, Internet Marketing, Social Media Marketing, Search Engine Marketing

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About the Employer:
( 0 reviews ) Riyadh, Saudi Arabia

Project ID: #25633625

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