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Google Ads Campaign Manager for PC Software Needed

$250-750 USD

Closed
Posted almost 4 years ago

$250-750 USD

Paid on delivery
About us: We're a software startup with a product that helps to improve the performance, reliability, and management of PCs. Our need: We are looking for an experienced Digital Marketing Specialist and Digital Analyst to help us with our conversion funnel optimization. Our goal is to target specific audiences using Google AdWords and use conversion optimization to make sure we are efficient. An ideal candidate should be able to use an agile approach to try different targeting methods to see what works best, fast. Required Skills: • Experience working with clients from IT, software industry, ideally PC software or similar. • An excellent understanding of Google Ads including keyword research, budgeting and goals tracking. • Google Ads, Google Ads Editor • Search Ads: Provide ROI, CPA, ROAS strategies, DSA (Dynamic Search Ads) • GDN (Google Display Network) • Familiar with GTM (Google Tag Manager; understanding of tags, triggers, variables) • Technical SEO and Google Search Console and being able to use it to improve the Ads performance and targeting. • Good knowledge of Google Analytics and Google Data Studio Compensation:  Hourly or project based, compensation based on experience. In the form please enter your estimates for: 1. Initial account review and conversion rate optimization (how long will it take, your cost and the improvement you can make – “increase of CR by x %”) 2. Ongoing maintenance rate. Project Type: Ongoing project. Less than 30 hours per week. How to Apply? If you are interested in this project, please send a PDF with answers to the following questions. Thanks! 1) Please describe a situation where you had to turnaround an AdWords campaign that was severely underperforming. Describe the approach you took, list the metrics before you started and after you finished campaign optimization. If you haven’t had that experience, you can also describe how you built an AdWords campaign from the ground up for a very technical product/audience while minimizing costs. 2) Describe how would you approach the following situation: • We sell a software product as mentioned before that helps to improve PC performance, reliability, and management • A single user license is $25 and the product is also available at a $60 (3 licenses) and $85 (5 licenses • The product is available as a 30-day full functional trial • Search and display campaigns have been running for 3+ months. • Only one sales conversion happened since the campaigns have been running. • The product has a very short sales cycle, usually within a day or few days. • Daily budget for both campaigns is 50$ • The main suspect for poor results is too broad of an audience that is not specific enough for the product. • Search metrics for the past month are: o Impressions - 236,594 o Interactions - 755 o Interaction rate – 0.32% o Conversions (download) - 161 o Cost / conv. - 5$ o Conv. Rate – 21.32% o Bounce rate – 68.27% o Bid strategy type - CPC (enhanced) • Display metrics for the past month are: o Impressions - 313,397 o Interactions - 4939 o Interaction rate – 1.58% o Conversions (download) - 264 o Cost / conv. - 3$ o Conv. Rate – 5.35% o Bounce rate – 85.83% o Bid strategy type - Maximize Conversions How do you diagnose and create a turn-around strategy for this account? Please provide as much detail as possible including what would you focus on improving and how? What would be milestones and timelines? 3) Please describe any background working with PC utility software? 4) On a scale of 1-5 (1 – strongly disagree, 2 – disagree, 3 – unsure, 4 – agree, 5 – strongly agree) please indicate how much agree with the statement: • I am comfortable using AdWords to target very technical PC users Please note: • All applications received outside of the form will be automatically disqualified. • Incomplete application will not be considered. • Only shortlisted candidates will be contacted.
Project ID: 25784732

About the project

13 proposals
Remote project
Active 4 yrs ago

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13 freelancers are bidding on average $562 USD for this job
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Hi, ★ 9+ years Experience in Google ads & Google Partner/Certified ★ 1065+ (5★) REVIEWS, 150+ Recommendations ★ HIGHEST % Score in ADWORDS on Freelancer.com Platform ★ SEARCH, GOOGLE SHOPPING/ PLA, REMARKETING, DISPLAY ADS, etc. ★ I take comprehensive care of Pay Per Click and I am available for discussion in your TIME ZONE. Some core concepts which I take care of while working on PPC Campaigns are : Quality Score, Keyword Research, Conversion Tracking, Creating of Goals and Events on Analytics, Regular Reporting with KPI Indicators, Leads & Calls ★ Additionally, I can also take care of: SEO (On Page, Off Page, Link Building, Content Creation), SMO, Page Speed Optimisation, Landing Page Design & Development, Creation of Banners ★ I am Premier Google Partner Status & AdWords Certified Status ★ Facebook/Instagram (BluePrint Exam) Certified ★ Bing Ads Certified Status I look forward to working with you. Thank You, Rahul Deb A
$310 USD in 30 days
4.9 (877 reviews)
9.9
9.9
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"Hi, Google AdWords (also known as pay-per-click) is a platform run by Google that allows companies to advertise their website in search results when a user searches for a specific keyword. Advertisers “pay per click” on their advertisement. These ads show on the top of the search results page, as well as the side. If you set up an AdWords account and set a substantial bid, you guarantee that your ad will show when a user searches for the specific keyword you choose. This can help give you more direct control over total traffic to your website. AdWords can also be helpful for getting the word out about new services you have started or specials you are running! Advertisers pay per click on their advertisement. You set the rules. Choose a daily budget, the maximum amount you are willing to pay for a click on your advertisement, and the keywords you want your ad to show for. Your budget and maximum bid decide where on the page you show and how often you show each day. I am Ready to create your personal Google Ads strategy plan to drive results? Please message me for my work process. Regards, J@!"
$500 USD in 30 days
5.0 (1339 reviews)
9.1
9.1
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I would need more details regarding your project to let you know how helpful may be. Also, i can provide you with $150 google ads coupon for free, as Google Partner, in case if you may be interested in that. Please, send me a message to discuss details and deadlines. Kind regards, Taras Trociuk
$500 USD in 7 days
5.0 (17 reviews)
5.6
5.6
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Dear Business Owner, I have gone through your job post very carefully and able to suggest the best strategy and implement too. I'm a certified google ads expert working from last 5 years.I am a specialist in Google Adwords & PPC and I have huge experience in handling different niche website I have managed total of $1 million budget and currently managing $35k per month of different clients. My clients are associated with me from last many years because of the results they are getting. I have clients from US SG MY AU & IN belongs to various business categories like finance, automobile, restaurants, ecommerce etc. I have 5 years of extensive experience in managing & strategies PPC campaigns (specifically paid marketing campaigns on search & social platforms such as Google Ads, Bing Ads, Facebook Ads etc). I have expertise in:- Google Search & Display Network Re-marketing Campaigns Google Shopping / PLA Ads Call Only Campaigns YouTube Ads Facebook Ads InstaGram & LinkedIn Ads Conversion Tracking Google Tag Manager Google Analytics Integration I will help you to setup Effective marketing campaign for your website/product to improve conversions, generate new leads, and maximize your ROI. We will provide you with insights reports and recommend improvements accordingly. Let us discuss in detail about your requirements, also you can test the knowledge through interview or any online exam. Thanks
$500 USD in 30 days
4.8 (10 reviews)
4.8
4.8
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Hello there , i have read your project description and understand it . I'm an Digital Marketer with over 7 year of experience in Digital Marketing & Search Engine Optimization i can run All type of Advertisment Campaigns including , Adwords AD Campaigns, Bing AD Campaigns , Facebook AD Campaigns , InstaGram AD Campaigns , Youtube AD Campaigns , Twitter AD Campaigns & Linkedin AD Campaigns. I am available to begin to work for you immediately. contact me to send examples of my work that match this job Regards Osama Zaman
$250 USD in 2 days
5.0 (4 reviews)
2.4
2.4
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I can actually do this work. I trial will convince you though.
$444 USD in 5 days
0.0 (0 reviews)
0.0
0.0
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Hello, I am a digital freelance focused on Google Adwords (Search, Display and video) and Social Media Ads. I think I can help you and it would be a pleasure
$500 USD in 30 days
0.0 (0 reviews)
0.0
0.0
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Hi my name is Dhruv goyal i have completed some of the the projects on SEO, Google adds and google analytics
$250 USD in 10 days
0.0 (0 reviews)
0.0
0.0
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Hello I hope you are doing well. I read through the job details extremely carefully and I am absolutely sure that I can do the project very well. Our social media marketing and SMO Marketing Services include: • Facebook Marketing • LinkedIn Marketing • Twitter Marketing • YouTube Marketing • Pinterest Marketing • Instagram Marketing I can give you likes, shares, subscribers, custom comments on all social media platforms like Instagram, Facebook, Twitter, Pinterest, LinkedIn, telegram members. channel members, and website traffic targeted at a very cheap rate which is 100% real people and genuine Please give me a chance so we can prove ourselves. Best regards!
$500 USD in 30 days
0.0 (0 reviews)
0.0
0.0

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Flag of CANADA
Toronto, Canada
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Member since May 12, 2020

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