I am looking for a long term expert in seo (mainly onsite to begin with, but also offsite). As there usually is a lot of proposals for these kind of projects I would suggest you write a good message about your experise.
Service industry is service industry for homes, repairing things. Big focus on ads but would like to increase the organic traffic. Do you also have experience in copywriting, gmb, google search console troubleshooting, sitemap please describe that also.
This particular project I would like to work with an individual and not a agencys - So if you are only responsible of chatting with initial clients please do not answer.
By the way - I like to work with people who actually read the project description - so please mention a it what parts of seo/organic traffic you don't think you should do, and what part you like to do.