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Flag of UNITED STATES
highland, united states
It's currently 5:11 PM here
Joined May 11, 2016
0 Recommendations

Jessica R.

@JessRakowAllen

4.8 (1 review)
1.6
1.6
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Flag of UNITED STATES
highland, united states
100%
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Content Strategist and Digital Marketing Specialist

Figuring out the "why" is what drives me. During college, I worked on political campaigns where I began writing website content and social media strategy. After graduating, I found a position where I was able to help develop the influencer marketing program and handled email marketing, and then I transitioned into a Content Strategy job. My copywriting focuses on SEO and readability. I can then style and code the content using HTML and CSS in WordPress and other CMS programs.

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4.8
$91.30 CAD
This was a messy project but a good first test. We will definitely hire Jessica again.
Microsoft Office
Internet Research
C
Flag of Chris H.
@cheldman
•
8 years ago

Experience

Marketing & Content Consultant

Detroit Social
Dec 2009 - Present
- Developed marketing strategies for clients including an author, a U.S. Congressional campaign, a State Senate campaign, a RealtorⓇ team, and a local musician. - Created engaging and SEO optimized web and blog content by using keyword tracking tools to tell my client’s story. - Created SEA, Facebook ads, and Twitter ads for clients.

Content Strategist

High Level Marketing
Nov 2015 - Apr 2016 (5 months, 1 day)
- Designed wireframes/page briefs and navigation docs for websites with a focus on user interface and SEO optimization for small to medium sized businesses. - Drafted the content for the entire websites or updating existing copy with special attention to headlines and SEO value. - Worked on between 5 and 10 projects at any given time with the ability to recall details and the status of any open projects at any time.

Marketing Specialist

Blue Wheel Media
Oct 2014 - Nov 2015 (1 year, 1 month)
- Increased open and click-through rates for multiple clients by performing analysis on past email campaigns and using takeaways to optimize future campaigns. - Increased social following and brand awareness for many clients with by creating engaging content and by working with influential people to promote the product, the lifestyle, and the brand. - Used platforms including Revfluence and Facebook/Twitter Ads.

Education

BA - Economics

University of Michigan-Flint, United States 2008 - 2014
(6 years)

Qualifications

Google Analytics

Google
2016
Google Analytics Certification

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