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$20 USD / hour
Flag of MALTA
ta xbiex, malta
$20 USD / hour
It's currently 9:37 AM here
Joined August 26, 2016
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Maria M.

@MachiMar

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$20 USD / hour
Flag of MALTA
ta xbiex, malta
$20 USD / hour
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Search Engine Marketing (SEM) Specialist

I am a results-driven Google AdWords Specialist with strong analytical skills. I started learning PPC as a way to promote my own website and I found to be passionate about the Search Engine Marketing world. I have experience in planning, implementing and tracking Google AdWords campaigns involving keyword research, planning and organisation and on-going keyword discovery, expansion and optimization. Proven ability in creating and optimizing landing pages and ad-groups. Capable of identifying trends and insights in order to maximise traffic and ROI. Experienced in managing campaign expenses to stay on budget. Proven ability to plan and implement remarketing campaigns. I also have experience in social media campaigns and basic knowledge of HTML, CSS and Java as well as a general understanding of SEO. Feel free to contact me if you wish to discuss further about my experience and skills.

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Experience

Project Manager

Self-Employed (Parents Land Online)
Jul 2014 - Present
Search Engine Marketing – Promoting website www.parentslandonline.com. Planned, implemented and tracked Google AdWords and Facebook campaigns. Keyword research, planning and organisation. On-going keyword discovery, expansion and optimization. Created and optimized landing pages. Identified trends and insights in order to maximise traffic and ROI. Managed campaign expenses to stay on budget.

Project Manager

SOS Malta
Jan 2015 - Jun 2016 (1 year, 5 months)
Marketing management in order to promote the project. Planned, executed and analysed Google AdWords and Facebook paid campaigns.

Junior Digital Marketing Specialist

Chikitin.es
Jan 2013 - Apr 2014 (1 year, 3 months)
Planned and implemented Google AdWords campaigns. Keyword research, planning, organization and management. On-going keyword analysis, optimization and expansion. Identified trends and improved conversion rate and ROI. Tracked, analyzed and created reports from website’s analytics.

Education

MSc Play Therapy

University of Wales, Cardiff, United Kingdom 2009 - 2012
(3 years)

BSc and MSc Psychology

Spain 2003 - 2009
(6 years)

Qualifications

Learn Java

CodeAcademy
2016
The course covers fundamental programming concepts, including object-oriented programming (OOP) using Java.

Make a Website

CodeAcademy
2016
The course consisted of building four simple websites using web development fundamentals, including HTML5/CSS3 and Bootstrap. Leaning and understanding about how to modify the structure of basic website, as well as how to change the way a page looks and is laid out.

Google AdWords Fundamentals and Search Advertising Certificate

Google AdWords
2016
The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.

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