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atizapán de zaragoza, mexico
It's currently 3:14 PM here
Joined August 14, 2017
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Raquel G.
@RaquelGimenoE
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atizapán de zaragoza, mexico
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SEO Digital Marketer and Content Strategist
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Experience
SEO Manager
• Manager of an SEO professional’s team.
• Planning, development, implementation, supervision and measurement of technical eCommerce SEO and ASO strategies for Superama, Sam’s Club and Walmart.
• Supervision of the platform migration from MPA to SPA (React, Angular, etc.)
• Data-driven decision making focused on business plan objectives.
• Collaboration with internal and external teams of IT, Content Marketing, Trade, Purchasing and UX to develop comprehensive strategies.
SEO Assistant Manager
Sep 2018 - Mar 2019 (6 months, 1 day)
• Planning and implementation of technical eCommerce SEO strategies.
• Performance analysis and sales forecast.
• Tagging and code implementation recommendations.
• URL taxonomy changes, creation and redirection management and recommendations.
• Collaboration with both internal and external teams of Information Technology, Content Marketing, Trade Marketing, Purchasing and UX to develop comprehensive strategies.
•Analysis, optimization and monitoring of best performing keywords.
Latin America Regional Manager
Aug 2013 - Sep 2018 (5 years, 1 month)
• Planning, implementation and strategic direction of Digital Marketing campaigns.
• Development, supervision, and data-driven decision making of SEO for SPA (Reactd, Angular) and MPA, ASO, SEM (PPC, Video advertising, Mobile, Programmatic, Display, etc.) and SMM (both organic and paid) campaigns.
• Elaboration and implementation of Content Marketing and UX strategies.
• A/B testing to improve conversion rate, lead generation and sales.
• Keyword research, tracking and optimization.
Education
Diplomatura en Mercadotecnia
(1 year)
Licenciatura en Comunicación con preespecialización en periodismo escrito
(4 years)
Qualifications
Management Skills - Build Employee Engagement & Performance
Udemy
2019
Develop Higher Employee Engagement and Performance.
Certificate: https://udemy-certificate.s3.amazonaws.com/pdf/UC-RYIYJVJL.pdf
Recruitment, Interviewing and Hiring Certificate Course
Eazl Co.
2019
"Structure a recruitment & selection interview for maximum impact. Shortlist applications quickly and effectively, saving time and effort. Use powerful questioning strategies to uncover genuine performance evidence. Confidently hire the right people who are able to add the most value to your team or business."
Certificate: https://drive.google.com/file/d/1LE4uoGszMqHknS-dOKiW8OmU80El80aV/view
Content Marketing
Hubspot
2019
"Content creation framework for producing effective content, create and repurpose content that both humans and search engines will love and to become a stronger, leaner, and more strategic content marketer."
Certification: https://hubspot-academy.s3.amazonaws.com/prod/tracks/user-certificates/15-5479160-1528904623222.png
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