Marketing

by VirtualBrainInc
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Table of Contents Table of Contents 2 Executive Summary 3 Introduction 3 Situational analysis (SWOT) (PESTLE) 3 Swot Analysis 4 Differential advantage/ Competitive edge (USP) 4 PESTLE 9 Segmentation Targeting & Positioning (STP) 10 Marketing objectives and goals (SMART) 11 Marketing strategies and programmes (7P's) 11 Recommendations 11 Conclusions 12 Works Cited 13 Executive Summary This report mainly focuses on the marketing strategy of a phone manufacturer and marketer, the company in the study is Apple computers, incorporated currently known as Apple Incorporated because it not only produces computers but also phones and softwares too. Apple Company has a highly competitive market globally. To keep the business consolidated and in steady growth, taking in to consideration the economic condition of the globe, the report focuses on some of the models that Apple Inc follows; PESTEL and SWOT analysis other market analysis tools include (five forces analysis, reso

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99.9% Job Success. 4.9-Stars feedback. English: Native Skills: Master Research: Technical Academic Writing, Report and Proposal Writing. Native Applications: iOS (Objective-C, Swift), Android (Android Studio, Eclipse, Core-Java) Hybrid Applications: Xamarin Forms & Native(C#, XAML, Microsoft VS, Web Development: HTML5, CSS, SASS, JavaScript, AngularJS, MySQL-PHP, TypeScript, CMS: WP, Drupal, Magento, Cloud backend service: Firebase, Firebase SDK, Firebase REST, Firebase Cloud Code, Amazon S3 EC2 AWS, Parse, Twillio, back4app, Azure, Net. Chat & Messaging Engine: XMPP, Jabber, OpenFire, OpenTok WebRTC Video/audio/image processing: OpenCV, GPU Image, CoreAudio, EZAudio, Pitch Control, Bass, AVFoundation Place Service: Google Map, Foursquare, Yelp, Geolocation, GPS Source Control: Mantis, BaseCamp, Huddle, Git, GitHub, BitBucket, Trello vs. JIRA Back-end API: MySQL/PHP API, RESTful API, XML, and JSON . . . Thanks for your time and the potential opportunity of working with you!

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