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@agogalniceanu
Flag of Romania Bucharest, Romania
Member since August 20, 2013
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agogalniceanu

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Hi! Welcome to my profile! I have a Bachelor Degree in Marketing and 2 Master Degrees, one in Strategic Marketing and the other one in Political Communication. My main expertise is in digital marketing, especially mobile. I've been working in mobile marketing for about 3 years now (for a mobile app, and then in customer acquisition - CPI, CPA, CPM, CPL, dCPC) and campaign management and optimization. I am good with big data, analyzing and interpreting numbers and seeing the story behind it, getting insights and optimizing campaigns accordingly. I`ve worked with Google and Facebook and I`ve been doing media buying as an account manager for more than 2 years (RTBs, DSPs, programmatic media). A few platforms I`m familiar with - Appreciate, Ajillion, Gadmobe, StartApp, Inmobi, Millenial Media, Exoclick, Zeropark, Popads, Mobusi etc. I am familiar with the worldwide mobile market, especially the one for mobile offers (VAS).
$15 USD/hr
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Experience

Marketing Assistant

Sep 2013 - Apr 2014 (7 months)

- offering support to both the Marketing and the PR Departments with various tasks; - travel arrangements and RSVP for events; - creating concepts for various promotional materials; - offering support with the product catalog; - creating content for the social media channels and for the website; - acquisitions of corporate presents (for dealers and partners); - CRM related activities; - competition research.

Marketing Specialist

Apr 2013

- promoting a mobile app & a website; - creating the concept for promotional materials such as landing pages, banners, rollup banners, flyers, billboards etc. - copywriting; - purchasing advertising (online&offline); - basic SEO; - creating the concept for TV & radio spots; - writing press releases; - SEM (Facebook Ads, Google Adwords etc.); - managing the social media channels (Facebook, Twitter, Pinterest); - analyzing data regarding the app; - writing descriptions for new builds of the app; - testing the app; - copywriting for the mobile app (in app texts); - writing articles regarding the automotive industry etc.

Marketing&PR Freelancer

Sep 2012

- branding related activities (naming, creating logo concepts); - creating product, price and promotional strategies; - Social Media Manager for various accounts (Facebook, Pinterest, Google Plus, Twitter); - Mobile Marketing (SMS, QR Codes campaigns); - organizing events.

Social Media Manager

Oct 2011 - Oct 2012 (1 year)

Creating and sharing relevant content through social media; Creating and implementing online and offline campaigns, in order to attract new customers; E-mail marketing; Photographing the products for various promotional activities; Writing articles; Organizing offline events; Creating promotional items such as calendars, brochures etc.

Marketing Responsible

Jun 2011 - Oct 2011 (4 months)

Coordinating online advertising campaigns using Google Adwords, Facebook Ads and other online tools Implementing the company`s marketing strategy Creating promotional items such as flyers, brochures etc. Direct marketing activities using Infusionsoft Creating and manage the database PR activities Writing articles for magazines Writing internal documents Creating a database of the patients Translating medical test results from English

Education

Bachelor`s Degree

2008 - 2011 (3 years)

Master`s Degree

2011 - 2013 (2 years)

Master`s Degree

2011 - 2013 (2 years)

Qualifications

Cambridge First Certificate in English (2008)

Cambridge Certificate in Advanced English (2008)

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