Two decades of experience in all aspects of data and market research projects - qualitative and quantitative. My experience spans all areas of a research project:
1. Research, Questionnaire design, and writing
2. Programming
3. Sample & field management
4. Data Management andTabulations
5. Analysis and Reports
I have worked with large and small companies across multiple industries including startups, healthcare, e-commerce, software, telecommunications, retail, CPG, hospitality, restaurant, and B2B. I have worked on such quantitative projects as segmentations, customer satisfaction and loyalty, conjoints/Max-Diff, pricing studies, concept testing, ad testing, package testing and messaging testing. In terms of qualitative projects, am very experienced with one on one interviews (IDIs), focus groups, and online qualitative projects. As a very experienced presenter, I excel at storytelling and presenting results.