## BIO
SPECIALTIES Internet Marketing Affiliate Marketing(CJ, Linkshare) Web Usability Website Traffic Monitization Organic Search Engine Optimization (SEO) Web Analytics – (Google Analytics / HBX / Omniture) Pay Per Click AdWords, Overture, Shopping Engines Conversion Tracking (online and offline) Keyword Research Description and Title Development Campaign Creation/ Planning / Execution Online Media Buying and Planning Direct Response Marketing Print Media Online Trends & Research Discovery Ecommerce Platforms and Inventory Management Systems (Net Suite, Open Source) Online Business Planning & Consulting Emerging Media Research Consumer / User Promotions Email Marketing CRM Integration Online Ad Networks Hitwise Comscore Double Click DFP Right Media NMX / PMX Account Management Process Development B2B / B2C Marketing & Sales MS Office Mobile SMS Marketing CRM Platform Integration Technology Planning EXPERIENCE Director of Online Media Media Partners Worldwide – Direct Response Agency ([login to view URL]) April 2008 – present As director of online media, I am the main point of contact for all client online initiatives. I am responsible for direction, development, implementation, monitoring and management of online campaigns. Day to day activities include media monitoring, analytics tracking, A/B landing page testing, modification of creative units, managing designers and developers as well as interfacing with the client. Other responsibilities include managing publisher relationships, developing and implementing technology aspects related to a campaign, P&L, planning and negotiating of online media rates, cross selling TV, radio, print, and direct mail solutions. This position reports to the owner and president of the company. Internet Marketing Director AJ Prindle ([login to view URL] –Ford Motor Co. dealership accessory group) July 2007 – April 2008 As head of the internet marketing division, I was responsible for growing online sales through a variety of online mediums while preserving and enforcing a family friendly brand image. I developed the media strategy and forecasted online revenue. I developed strategic website and affiliate partnerships as well as implemented email marketing initiatives. I increased website usability and managed technology vendors for functionally enhancements. I used a variety of online techniques through PR, social media, display media, blogs, affiliates, search, SEO, email, shopping engines and online market places. At the end of the day I was responsible for the online performance of AJ Prindle. VP Ad Sales [login to view URL] 2006 – March 2007 ? Worked with top advertising agencies in the Detroit market. ? Manages territory and sales goals / quotas ? Client presentations ? RFP / RFQ responses ? Process development for media insertion and sales orders ? Weekly sales meetings / incentive creation ? Extensive experience in team building and negotiation. Able to motivate and move a group toward a consensus ? Business & product development Director of Marketing and Web Services World Hunting Association / Outside Hub 2006 ? Coordinate and manage all marketing activities for the World Hunting Association ? Managed web development and creative for advertising campaigns ? Developed overall online marketing strategy ? Managed $1,700,000 advertising budget ? Developed e-mail marketing campaigns for 470,000+ subscribers ? Web metrics and ROI analysis of advertising efforts – ? Process development for media insertion and sales orders ? Managed 7 direct reports ? Built development and creative teams Vice President / Co-Founder Trademark Productions, 2004 - 2006 ? Provided search engine optimization and marketing efforts to client websites. ? Overall development of clients interactive strategy ? Web design and database application development ? Partnered with companies on a consultant and fulfillment basis to make improvements to website design, usability, site functionality, web presence (SEO), web metrics and campaign ROI assessment. ? Working directly with automotive dealerships, advertising agencies and PR Firms ? Grew Client base from 0 to 60+ with annual revenues exceeding $680,000 ? Managed sales team and territories ? Created training manuals and programs Sample Success Stories: ? #2 Ecommerce Steak Company ? Highest recorded sales #’s in companies history ? Increased search engine presence and monthly traffic ? Increased “Steak of the Month Customers†by 176% in 2 months ? Ecommerce Halloween Costume Company ? 800% ROI on 1 month seasonal campaign ? Tracked and refined user specific buying trends and adjusted campaign for maximum ROI. Co-Founder Recycling For Charities 2004 – 2008 ([login to view URL]) ? Founded, developed and managed a 5013c non profit organization ? Created national awareness of electronics recycling ? Involved over 120 national charities including red cross, St. Vincent DePaul, & Toys for Tots ? Created corporate sponsorship programs – Ford, Visteon Owner / Operator / Founder [login to view URL] 2004 - Present ? Researched and monetized niche internet market ? Business development – acquired 8 strategic drop shipping partners that allowed Bulk Beef Jerky to be the largest beef jerky supplier on the internet. ? Organic SEO development – ranked #2 for “Beef Jerky†on Google ? Secured 17 Major wholesalers nationwide Business Development / Account Executive Yadaya / Tellvision – 2002 -2004 Online Lead Generation Company ? Developed 25+ key clients with revenues over $80,000 within a 6 month timeframe ? Client consulting for web applications and search engine marketing (SEM) ? Business development and market research in the online lead generation industry ? Customer presentations and teleconferences EDUCATION Bachelor of Science – Information Technology, minor in marketing Oakland University 2003 OTHER ? Fluent in Polish ? Member of CIMA, 313 Digital, Ad Craft ? SES / Ad Tech / Web Master World ? Theta Chi CONSULTING / CONTRACT Yoga Toes Women’s Health and Beauty Products ([login to view URL]) ? Established all major PPC / shopping engines accounts Google, Yahoo, MSN , Ask, Quigo, Look Smart, Miva, Adbrite, Kanoodle, Ad Knowledge.. etc ? Created ad campaigns integrated with print / radio and web ? Developed KPI dashboard ? Implementation of ecommerce and inventory management platform ? Managed development and creative staff ? Acquired t
## Area of Expertise
Internet Marketing Affiliate Marketing(CJ, Linkshare) Web Usability Website Traffic Monitization Organic Search Engine Optimization (SEO) Web Analytics – (Google Analytics / HBX / Omniture) Pay Per Click AdWords, Overture, Shopping Engines Conversion Tracking (online and offline) Keyword Research Description and Title Development Campaign Creation/ Planning / Execution Online Media Buying and Planning Direct Response Marketing Print Media Online Trends & Research Discovery Ecommerce Platforms and Inventory Management Systems (Net Suite, Open Source) Online Business Planning & Consulting Emerging Media Research Consumer / User Promotions Email Marketing CRM Integration Online Ad Networks Hitwise Comscore Double Click DFP Right Media NMX / PMX Ad Networks Ad Serving Media Buying CPA , CPC, CPL , CPM B2B / B2C Marketing & Sales MS Office Mobile SMS Marketing CRM Platform Integration Technology Planning
