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$15 USD / hour
Flag of UKRAINE
odessa, ukraine
$15 USD / hour
It's currently 4:11 AM here
Joined September 25, 2017
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Krystyna M.

@christinamenkova

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$15 USD / hour
Flag of UKRAINE
odessa, ukraine
$15 USD / hour
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Expert in developing market outsource for business

Found unique methods of rising competitiveness of marketing consulting agencies in USA up to 50% (conducted experimental marketing survey). Created my own concept of innovative marketing survey of revealing deep consumer's characteristics (mostly for fashion industry), that can be adopted to other types of markets. My type of marketing survey gave more comprehensive and relevant information compared to traditional methods of marketing surveys for fashion industry. Can be used in any country or city and conducted online. Developed my own method and matrix of estimating promotional campaigns. The main goal is to reveal whether promotional campaigns attracts all relevant and profitable segments or approach only part of small audience. Created a startup consulting agency "Marketing Ocean"

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Experience

CEO, MARKETING STRATEGIST ” (STARTUP CONSULTING AGENCY)”

Marketing Ocean
Jan 2015 - Present
Clients from Ukraine, Moscow, Philippines, Georgia, Arab Emirates, USA. Developed more than 15 marketing research and strategies and analysis for companies. Markets of study : Investment, Stock Market, Business Games, Clothes, Diapers, Fruits, Drugs, Furniture, Online shows, Real Estate, etc -market strategy -market analysis for entering new markets -promotional strategy -4p strategy -competitive research

MARKETING STRATEGIST

Rito (Fashion Knits)
Jan 2014 - Present
Conducted a primary and secondary marketing survey for brand awareness. Estimated the idea of creating new brand and created a brand strategy for new line of product. Developing promotional strategy. - brand market research - consumer market research - promotiona strategy - secondary market research

MARKETING MANAGER

Ariston Thermo Group
Aug 2017 - Sep 2017 (1 month, 1 day)
revealing market segments - creating a strategy of brand positioning - estimating the relevant market price for product (gas water heaters) - conducting a competitor analysis (acording main technical characteristics) - analyzing market and estimating it's growth and macrofactors. - analyzing the amount of models to import in every SKU (for gas water heaters)

Education

Master

National Technical University of Ukraine 'Igor Sikorsky Kyiv Polytechnic Institute', Ukraine 2016 - 2017
(1 year)

Bachelor in Marketing

National Technical University of Ukraine 'Igor Sikorsky Kyiv Polytechnic Institute', Ukraine 2012 - 2016
(4 years)

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