For several years, I've participated in many projects that involved the creation of a brand from zero. That means analysis and diagnosis of the client requirements; participating in meetings to develop insights, market context, target audience definition, commercial and brand strategies
Following by naming development, brand creation (logo, collateral, brand manual, copywriting, websites, etc.) and advertising campaigns, including outdoor/indoor media, print and offline/online advertising.
Nowadays I work mostly in graphic design for brands and people, specializing in logotypes, brand guidelines and collateral, social media imagery, vector illustrations, wordpress websites and community management.