ELEGMEN - corporate identity
ELEGMEN is a company that provides waiter-hiring services. The client wanted a logo that captures the ideas and values of the company that raises the Polish service market standards. Company, that knows its value and potential. The logo had to reflect the care for both the clients and the employees. ELEGMEN had to be presented as a professional company of the highest service standards. I designed a logo that consists of a signet (a pictogram of ecru bow tie) and a logotype. The logotype uses sans-serif font of clear, slender shapes. It's both elegant and modern, emphasizing the desired brand characteristics. Lower case letters gives the impression of lightness and expression. Along with the symbol of the bow tie, they're a salute to the client - a question "How can we serve you?". The ecru (French for "raw") color used in the sign symbolizes the strict observance of culture and the highest quality of service
Hello, my name is Piotr Nowinski and I am a passionate designer with over 7 year experience in the industry, specialized in web-oriented content. I also design corporate identity and print materials.