Irina M.

My expertize covers trade marketing and marketing (brand management) fields, having four years of experience which stand for proving it. I started as a Trade Marketing Coordinator with one of most important executive importer & distributor of premium spirits brands company from my country. My first three years in this position materialized in understanding and well applying of business principles in spirits market. Besides constant monitoring of market landscape, competitive and price analysis, I was responsible for the development, execution and performance of trade marketing activities to achieve defined business objective across the portfolio. For the last year I've worked as a Brand Manager, in the same company for brands such as Jim Beam Bourbon Whisky, Russian Standard Vodka, Teacher's, Beluga Noble Vodka, Disaronno Amaretto Liqueur, ensuring alignment across Sales & Marketing activities in line with marketing strategy and Advertising & Promotion budget management, controlling allocated A&P resources. Summarizing, my core competency lies in: developing the marketing plan which includes forecasting of sales, budgeting expenditures, distribution, developing new value added packs, proposing brand communication strategies for existing brands or new launching products.