## BIO
**Jesse J. Austin**
Experienced, award-winning writer-project manager has created compelling communications across a spectrum of media platforms for retail, entertainment, health care and sustainable manufacturing industries. Demonstrated effectiveness engaging and persuading consumer, business-to-business, technical and internal audiences. Collaborates with colleagues at multiple organizational levels; translates strategies and objectives in a clear and appealing manner; and coordinates research, editing and approvals
** PROFESSIONAL EXPERIENCE
NEWPAGE CORPORATION (formerly Stora Enso NA),
Wisconsin Rapids, WI 2003 - 2010**
North America’s largest coated paper manufacturer, based on production capacity
**Communications Manager**
* Helped lead integration communications for NewPage/former Stora Enso North America (SENA) business operations.
* Edited and project-managed production of SENA annual sustainability reports.
* Wrote and edited weekly e-mail/online newsletter, and by serving as primary writer for quarterly, four-color magazines.
* Designed and coordinated external printing for three-times-yearly sustainable forestry magazine.
**ALZHEIMER’S ASSOCIATION, Chicago, IL 2001 - 2003**
Leading voluntary health organization in Alzheimer care, support and research
**Associate Communications Director**
* Influenced federal legislative and executive branch stakeholders by editing and project-managing production of annual *National Public Policy* brochure (2002 and 2003).
* Targeted national legislators and organization leaders by writing, editing and coordinating graphic development and production of hard-copy and online collateral for annual Public Policy Forum in Washington, D.C.; and collateral for annual Leadership Conference (2002 and 2003).
* Wrote and edited biweekly and monthly intranet employee newsletters.
**BEST POWER, Necedah, WI 1995 - 2000**
Pioneer and longtime leader in the manufacture of uninterruptible power systems
**Creative Writer**
* Wrote and project-managed corporate image assignments such as quarterly print newsletter, industry publication articles, case studies, news releases, business-to-business presentations and e-mail newsletter.
* Collaborated on concept/copy for print ads, direct mail and collateral for customer promotions, line introductions, preferred dealer initiatives and product offerings.
* Created/edited online news, promotion and product content.
**WYOMING VALLEY HEALTH CARE SYSTEM, Wilkes-Barre, PA
1994 - 1995**
Provider of the most comprehensive health care services in northeastern Pennsylvania
**Senior Writer**
* Undertook exclusive responsibility for promoting preventive health and health care programs, and specialized practices/services, through print, collateral, direct mail and radio advertising.
**BRISTOL-MYERS SQUIBB, Evansville, IN and Princeton, NJ
1984 - 1994**
Global biopharmaceutical company that discovers, develops and delivers innovative health care products
**Writer/Advertising Manager**
* Devised concept/copy for journal ads and unique print promotional materials, e.g., first-ever image brochure for oncology division.
* Created sales and direct mail materials for infant formulas, pediatric vitamins and pediatric analgesics.
* Wrote and produced imaginative district sales meeting videos.
**WALT DISNEY WORLD CO., Orlando, FL 1979 - 1984**
World leader in outdoor family theme park entertainment
**Senior Writer**
* Sold “Disney experience” by creating copy for consumer print, broadcast (also producer), direct mail and collateral.
* Conceptualized, wrote and produced creative for special events, e.g., 10-year anniversary, Epcot Center opening and co-op programs with corporate sponsors.
* Co-wrote and project-managed corporate image pieces, including bimonthly newspaper advertorial and worldwide corporate quarterly magazine.
**JEWEL FOOD STORES, INC., Melrose Park, IL ** **1975 - 1979**
Market-leading grocery-pharmacy retail chain in Chicago
**Senior Copywriter**
* Wrote and co-produced creative ads, television/radio spots and in-store collateral.
**VINCE CULLERS ADVERTISING, INC., Chicago, IL 1974 - 1975**
Nation’s first black-owned full-service advertising agency
**Copywriter**
* Helped Illinois Bell Telephone (now AT&T Illinois) garner support and patronage of black community by writing targeted print ads and radio spots touting specialized features and services.
**MONTGOMERY WARD COMPANY, Chicago, IL 1972 - 1974**
Major U.S. department store and catalog retailer
**Writer/Advertising Specialist **
* Helped build business for automotive supplies and home furnishings by developing print ads and sales promotion materials.
* Supervised one writer, serving as mentor and editor.
**Award recognition information available upon request**
## Area of Expertise
* Broadcast Mailworkz
* Constant Contact
* Excel
* FrontPage 2000
* MS Notepad
* PageMaker
* Word
* WordPerfect
