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It's currently 10:26 PM here
Joined July 2, 2015
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Jessica Y.
@jessicayung
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Writer, Digital Marketer. Student at the University of Cambridge.
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Experience
Creative Writer
Apr 2015 - Present
Project: The 'CoCoon First 100', a compilation of the stories of the people behind the first 100 startups that pitched at CoCoon, an entrepreneurship community and startup coworkspace in Hong Kong.
Co-develop direction of publication (content sections, approach, tone) based on target audience and research of similar genre publications. Interview founders / teams, writing feature articles. Compile and conduct research on startups. Design editorial layout.
Digital Marketer and Instructor
Mar 2015 - Jun 2015 (3 months, 1 day)
Developed and implemented Facebook advertising strategy. Behavioural targeting changes halved cost per click (CPC), improved ROI and widened reach.
SEO'd Wordpress sites. Developed analytics tools to improve efficiency. Streamlined marketing process. Recommendations for universities marketing campaign saved over USD 1000 per month. Developed month-by-month plan and budget.
Designed digital and print marketing collateral.
Developed course material. Taught coding and digital marketing.
Qualifications
IGCSE English - First Language (A*)
Cambridge International Examinations
2010
'Learners develop the ability to communicate clearly, accurately and effectively in both speech and writing. They learn how to employ a wide-ranging vocabulary, use correct grammar, spelling and punctuation, and develop a personal style and an awareness of the audience being addressed.'
Claritas Investment Certificate
CFA Institute
2015
Provides a fundamental understanding of the investment industry through seven topic areas: Industry Overview, Ethics and Regulation, Inputs and Tools, Investment Instruments, Industry Structure, Serving Client Needs, and Industry Controls.
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