Competitive Strategies of Micro Entreprises in Kenya

by kimatudaniel
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This project surveys the competitive strategies employed by the Micro enterprises in Kenya. Specifically, the study was based in Kiambu County. The study aims at exploring the competitive strategies and their influence on non financial performance of Micro Enterprises in Kenya with a focus to the Industrial Knitting Micro Enterprises in Kiambu County. Both formal and informal Industrial Knitting Micro Enterprises were considered in the study. The study used a descriptive research design. Both qualitative and quantitative data was obtained from the respondents using questionnaires. The respondents were the business owner-managers. The study examined the influence of cost leadership, differentiation and focus strategies on non financial performance of IKMEs in Kiambu County.

image of username kimatudaniel Flag of Kenya NAIROBI, Kenya

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