Pamela K.

Vice President of Marketing - Responsible for creation and execution of marketing strategies for clients to increase brand awareness and sales. - Built strong, versatile, dedicated and collaborative marketing teams. - Increased inbound traffic and engagement for clients’ websites and social media platforms by up to 90% through development of content and application of analytics tools. - Supervised and managed the creation of digital content for websites, social media and blogs, which increased digital content open and click-through rates by 50%-80%. - Managed the creation and distribution of all marketing collateral; including brochures, media kits, flyers, press releases, advertisements, etc. - Directed the planning and execution of events including fashion shows and live entertainment, etc.; oversaw team of vendors and event contributors including staff, performers, photographers and caterers. Marketing Director - Implemented and managed marketing and communications strategies designed to protect and enhance the company’s brand and reputation to advance strategic business objectives. - Identified new markets to target and penetrate; met and exceeded last year’s sales goals by 50%-60%. - Outbound marketing customer acquisition, including tradeshows, events, digital media and ad buys, print and online advertising. - Executed social media strategies by creating and customizing digital media that increased engagement upwards of 65%. - Supervised and managed content creation for all media channels. - Established relationships and partnerships with clients, industry leaders and trade organizations to increase brand awareness in market segments. Guided the messaging and marketing efforts of domestic and global distributors. - Managed department staff, agency providers, consultants, freelancers and other suppliers, including contract negotiations. - Managed annual budget with full accountability for performance against immediate and long-range corporate objectives. Marketing & Communications Director - Planned and executed MarCom strategy and budget: full multimedia content and design overhaul, customer relations management and procedures, advertising campaigns, media buys, etc. - Website, mobile, and social user design and back-end implementation through branding and technical improvements. - Created digital content for website, social media, email blasts, monthly and annual newsletters. Produced all marketing collateral including event flyers, marketing kits and other promotional materials. - Created & managed production of national television commercial, print and digital advertisements. - Lead communications strategist and contact for all media, elected officials and constituents. - Established relationships with Senators, members of Congress and other political leaders to move the municipality's agenda forward.