Pradeep K.

9+ years of experience in PPC, Responsibilities: Create/Optimize/Manage PPC Campaigns strategically that contributes high ROI. And perform daily account management for pay per click accounts on Google AdWords & Bing ads and SEO. Actively make recommendations and formulate testing structure for keywords, ad copy, landing pages and ad positions to optimize campaign to achieve designated performance objectives. Managing Display network placement lists accordingly to control non performing traffic from the websites, such that ROI of the display campaigns doesn't fluctuate. Preparing and testing new Ad copies variations to achieve high CTR and Conversion rate. Expanding targeted keywords & refine campaigns. Research on new negative keywords & review funnels. Conversion analysis on week-over-week and year-over-year performance data. Impression share analysis at campaign level. Research on new negative keywords & review funnels. Competitive analysis with auction insights. etc.