Old Spice - Digital Media Campaign

by Sociologic
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Old Spice needed to defend its turf in the male body wash category. "The Man Your Man Could Smell Like" was created to appeal to both men and women and quickly became a cultural phenomenon. The campaign changed the way brands can interact and engage with their fans and ultimately helped to double sales of Old Spice body wash from the previous year. I was leading the social media marketing team on this project at Wieden Kennedy. Here's the Youtube link: http://www.youtube.com/watch?v=iS-4WxmKBNI

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About Me

Social media strategy - Facebook App Development - FB API - Twitter API - Google Maps API - Gamification - Facebook Open Graph - FB game development - Website design & development - Social Media Management - Ad's buying & planning - Digital media buy budgeting - FB/Twitter/G+ integration into existing & new websites - Fan page moderation/content management - Viral Marketing - Organic likes/followers.

$20 USD/hr

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