Soumyadeep S.

Define strategy for and develop, execute, and manage comprehensive Online Marketing Plans encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Analysis of natural and paid search plans, managing paid search bids using business rules and logic on a daily basis, ongoing competitive analysis and keyword research, and analysis of other online & offline media advertising opportunities including displays, newsletters, blogs, E-Mail Marketing, & Quarterly Print Directory. Planned and carried out regional market research and analysis. Managed an online spend of $1.2 Million annually. Search Engine Marketing Strategies o PPC Management o PPC Bid Management o AdWords Management o AdCenter Management o Online Business Solutions & Strategies Handling the team of 8 people and closely monitor the performance of team.  Responsible for understanding client goals and agency deliverables.  Responsible for contributing ideas to grow the clients business.  Pro-actively providing the clients marketing plans with the greatest amount of value-added communications.  Day-to-day liaison with internal team members on Campaign developments.  Analyzing every visit to the landing page, analyzing pattern of fraud clicks, measuring foreign traffic.  Optimizing the campaigns based on the key performance indicators.  Generating reports with all required metrics in a daily basis.  Setting up new goals based on the industry standard for our new clients.  Maintain day-to-day client contact for SEM Campaign execution through email and calls.