Brand Story And Brand VI( Visual Identity) Design

• Status: Open
• Prize: $90
• Entries Received: 113

Contest Brief

Hello. Our brand name is MJ Premier and we are looking for a creative and inspiring designer to help us design a color scheme that fits our brand tone and style by reading and understanding our brand message such as our brand story, vision and values (attached). The color scheme will be used in packaging, product after-sales cards, brand VI, image displays, social media themed colors and other scenarios.

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Our needs:
1、Entries can be published in the form of a brand card or a colorful product box pattern, and the overall style and color choices need to reflect your understanding of our brand tone, as well as your creativity and design of brand VI.
2、According to your understanding of the brand message, design a logo for the brand
3、Extend a slogan from your creativity on color scheme
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Brand message:
1, brand consumer statistics analysis:
age: 95% are 25 years old and above
Income: 80% of the customers from the United States middle and high income families, Engel's
coefficient must not be high, there are certain luxury goods and non-necessities of life spending power.
Gender: 74% are female customers, 26% are male.
Marital status: 83% of clients are married.
Education: the educational level of the customers is high, 95% of them are above high school level, and about half of them can go to university and above.

2、Product use scenarios: in desktop, corridor, entrance hall, bathroom, corner, doorway, staircase, bathroom, fireplace and other areas as decoration, atmosphere, lighting role, but also as a gift.

3、Brand archetypal imagery: lover (lover is full of passion and intimacy, and driven by desire. Brands are usually sensual, empathetic and driven to be more emotionally and physically attractive to their audience. However, they can also be spiritual, friendly, and family-oriented. Their enthusiasm can sometimes distract them or make them bossy, and sometimes the fear of loss or loneliness can consume everything.) , Representative Brands: Victoria's Secret, Chanel

4、Brand Imagery Representative: Venus

5, brand image key words: passion, loyalty, romance, deep love

6, brand vision: a heart full of love (love of life, love for themselves, care for their families) into every aspect of product design and manufacturing, to provide customers with high-quality, reliable home decorating atmosphere products, adding warmth and beauty to their family life.

7, brand values: love and care, quality and innovation, heritage and emotion.

8、Brand Story: Hello, we are MJ Premier, your trusted brand for home decor table lamps.

The story of MJ Premier began with Michael Jackson, the husband of our founder, Mrs. Jackson. Initially, Michael just made handmade table lamps in his studio. Mrs. Jackson was terrified of the dark, and whenever night fell, Michael always turned on his handmade table lamps and the light brought love and security into the home. Michael wanted his creations to convey that love in the homes of his clients. Even though Michael has passed away, that lamp is still keeping the darkness away from Mrs. Jackson and Michael's love is giving her strength and courage as if he is still watching over her.

Mrs. Jackson is determined to continue Michael's hope and vision for the product and continue to guard the love between them. Through our products, she wanted every family to feel love and warmth as she had once felt. As a result, Mrs. Jackson, who founded MJ Premier in her husband's name, took over Michael's workshop and started her own business. To this day, our products are delivered to consumers in over 50 countries and regions as decorative table lamps, emergency lighting, and gifts of love. We provide you with wonderful, high quality products through original design, exquisite craftsmanship and the relentless pursuit of product quality.

In the world of MJ Premier, each table lamp is not just a product, but a witness to a story full of love and beauty. Inspired by the image of Venus, our founder believes that beauty and love are the most precious treasures in life. Therefore, our brand is not just about providing decorative table lamps, but also about conveying the power of love and beauty. Each MJ Premier table lamp carries a unique emotion, and every customer is a witness and inheritor of our story.

Our mission is to bring happiness and coziness to your family with exquisite craftsmanship and warm light. Thank you for choosing MJ Premier to light a lamp for your loved ones (including yourself). Hello, we are MJ Premier, your trusted brand for home decor table lamps.

The story of MJ Premier began with Michael Jackson, the husband of our founder, Mrs. Jackson. Initially, Michael was just making handmade table lamps in his studio. Mrs. Jackson was terrified of the dark, and whenever night fell, Michael always turned on his handmade table lamps and the light brought love and security into the home. Michael wanted his creations to convey that love in the homes of his clients. Even though Michael has passed away, that lamp is still keeping the darkness away from Mrs. Jackson and Michael's love is giving her strength and courage as if he is still watching over her.

Mrs. Jackson is determined to continue Michael's hope and vision for the product and continue to guard the love between them. Through our products, she wanted every family to feel love and warmth as she had once felt. As a result, Mrs. Jackson, who founded MJ Premier in her husband's name, took over Michael's workshop and started her own business. To this day, our products are delivered to consumers in over 50 countries and regions as decorative table lamps, emergency lighting, and gifts of love. We provide you with wonderful, high quality products through original design, exquisite craftsmanship and the relentless pursuit of product quality.

In the world of MJ Premier, each table lamp is not just a product, but a witness to a story full of love and beauty. Inspired by the image of Venus, our founder believes that beauty and love are the most precious treasures in life. Therefore, our brand is not just about providing decorative table lamps, but also about conveying the power of love and beauty. Each MJ Premier table lamp carries a unique emotion, and every customer is a witness and inheritor of our story.

Our mission is to bring happiness and coziness to your family with exquisite craftsmanship and warm light. Thank you for choosing MJ Premier to light a lamp for your loved ones (including yourself).
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We need a professional designer to accomplish this task, if we like your work and creativity, we can also explore more possibilities of cooperation, thank you!

Recommended Skills

• Color Grading
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