Design me a logo

Contest Brief

Introduction/Brief

"Transylvania Green" is the automotive conference & expo salon that will bring together eco-friendly alternative vehicles, alternative mobility IT developers, researchers and international experts in energy and sustainable mobility with the population of Cluj(Romania) and Transylvania, in order to inform and increase their appetite for this type of vehicle. The first Transylvania Green edition will take place in May 2020.

The event will include several sections: showroom (electric and hybrid cars - cars, trout / bicycles / scooters / motorcycles, vans, public transport), conferences (dedicated to the general public and experts in the field) electrical, test drive, interactive & VR installations, a street food area and practical workshops for children.

Vision, Mission, Values

Sustainable development of urban mobility is the future of the communities in which we want to live, a world in which we, the people, move freely and without constraints, without affecting the environment, being permanently in communion with it.

Cluj-Napoca is the benchmark for the sustainable development of communities in Romania and will host the largest sustainable mobility event in Central and Eastern Europe.

Target

50% - predominantly male, aged 30-45, urban, over-average, high-educated, entrepreneurs, many IT (passions: technology, nature, travel) //// For most, a car of this type is the second car; they like the fact that the electric car has a quick start, does not pollute, choose the product and for the distinctive appearance of the electric cars that stand out, they are geeks :))
30% - aged between 25-30 years and 45-65 years old, concerned about environmental degradation and pollution. They allow themselves to invest in a cool, non-polluting vehicle that attracts attention and offers them a personal brand of active and socially involved individuals.
20% - teens and students - passionate about technology and new. They are attracted to this type of vehicle due to the COOL element that it offers. Find alternative solutions for intra-urban transport (tricycles, bicycles, scooters, cars). I'm in the care of parents with over-average income.

Tags:
eco-friendly
sustainable mobility
electric
tech
future
innovation
green
business


Long story short, we need a logo for an event called "Transylvania Green", which is basically a Salon/Show for electric vehicles, mostly cars.
It will take place in the region of Transylvania, Romania.

Disclaimer: the logo can't be just a font. It needs graphics too. Have fun!

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