Pack & Logo Design for a FMCG brand

Status: Closed
Prize: $500
Entries Received: 10
Winner: YuliaFajrin

Winner

Contest Brief

I run a beauty supplements business. I am looking to develop the visual identity i.e logo and pack design/graphics for the brand. The graphics will have to be ported across 3 structures - a cuboid cardboard box, a glass jar & a stand up pouch.

The brand name is 'erb (short for herb. note the apostrophe in the beginning - its not a typo). The product range is made from all natural ingredients - mostly herbs. Currently we exist in supplements but the logo/pack design should allow us to operate in other categories as well and not bind us to a single category.

The brand is meant for women in the age group 25-40. The brand personality is that of a youthful, lively, vibrant brand. I am looking for a clean design but with liberal use colors & mnemonics to add an edge and personality. There should be some space on the front of the pack to communicate the benefits through text e.g. for glowing skin, for thicker hair etc.

Attaching some references.

Some more references here,
https://www.behance.net/gallery/34728647/Packaging-de-jus
https://www.behance.net/gallery/61176057/CACAO-70-Brand-Identity
https://www.olly.com/
https://www.behance.net/gallery/45480657/Niktea
https://www.behance.net/gallery/46589335/RINGANA-Packaging
https://www.behance.net/gallery/57238451/Mochila-

Recommended Skills

Winner

Post a Contest Like This

Top entries from this contest

YuliaFajrin Indonesia

2
OpheliaStudio Brazil

1
OpheliaStudio Brazil

1
marianafreigeiro Argentina

1
OpheliaStudio Brazil

0
OpheliaStudio Brazil

0
OpheliaStudio Brazil

0
OpheliaStudio Brazil

0
OpheliaStudio Brazil

1
OpheliaStudio Brazil

1

View More Entries

Public Clarification Board

Medelazery
- 4 years ago
#Choices
- 4 years ago
1. Contest Holder
  - 4 years ago
  ?
  - 4 years ago
claudiadebsas
- 4 years ago
#extended
- 4 years ago
1. Contest Holder
  - 4 years ago
  sorry. can't extend.
  - 4 years ago
naguib446
- 4 years ago
dear CH i was uploading my entry but a problem occurred and failed to upload i tried several times ,when i refreshed the page i found that the time was over and couldn't upload , i will appreciate if you message me an i will send you my entry , and still you can choose between my entry and the other beautiful , you can message me from my entry #243 thanks
- 4 years ago
1. Contest Holder
  - 4 years ago
  done
  - 4 years ago
Onlynisme
- 4 years ago
Working, kindly wait. Thank you
- 4 years ago
1. Contest Holder
  - 4 years ago
  sure
  - 4 years ago
firmanall
- 4 years ago
working
- 4 years ago
1. Contest Holder
  - 4 years ago
  sure
  - 4 years ago
naguib446
- 4 years ago
wait till the counter is over , i am working
- 4 years ago
1. Contest Holder
  - 4 years ago
  sure
  - 4 years ago
johanfelipecb
- 4 years ago
Please check #175 #176 #177 thank
- 4 years ago
xiebrahim97
- 4 years ago
Please sir check my entry #183 #184 #185 #186
- 4 years ago
johanfelipecb
- 4 years ago
Check #160#164 #165
- 4 years ago
xiebrahim97
- 4 years ago
please check #156, #157, #158, #159
- 4 years ago
georgejdaher
- 4 years ago
Please check #155
- 4 years ago
MDsujonAhmmed
- 4 years ago
please check #154
- 4 years ago
vishalagrawal7b
- 4 years ago
Please provide feedback #151
- 4 years ago
squadesigns
- 4 years ago
I will make a great presentation tomorrow
- 4 years ago
squadesigns
- 4 years ago
Please providee feedback #100 thank
- 4 years ago
debduttanundy
- 4 years ago
Please make the contest "SEALED", Please provide approximate size specification of packaging, specially "cuboid cardboard box". Regards
- 4 years ago
1. Contest Holder
  - 4 years ago
  The contest is 'SEALED'.
  - 4 years ago
debduttanundy
- 4 years ago
Can you attach a Jar which you are using. Please make the contest "SEALED".
- 4 years ago
1. Contest Holder
  - 4 years ago
  Hi Debdutta, The sizes are 1) cuboid box would be 6in x 6in x 4 in ( L, B, H) 2) the jar would be about 4 in tall and 3 in in diameter 3) the stand up pouch will be 5 in in height and 3 in in width.
  - 4 years ago
ibrahimelsawwah
- 4 years ago
Hello!

do you want the logo to be only text or a mark with text?

does FMCG means "Fast-Moving Consumer Goods"? could you tell more about that?

could you please explain what you mean by supplements category and what categories you would operate in the future?

could you please provide the sizes of the packages you mentioned? and how many products you will need designs for?
- 4 years ago
1. Contest Holder
  - 4 years ago
  Hi Ibrahim, It can be either test or mark with text. The sizes are 1) cuboid box would be 6in x 6in x 4 in ( L, B, H) 2) the jar would be about 4 in tall and 3 in in diameter 3) the stand up pouch will be 5 in in height and 3 in in width. Supplements here would be products like vitamins pills etc.
  - 4 years ago
shrahman089
- 4 years ago
Hi There, Please check my another new version design #97 Thank you
- 4 years ago
1. Contest Holder
  - 4 years ago
  will check. thanks for submitting.
  - 4 years ago
revspread
- 4 years ago
please check #103
- 4 years ago
1. Contest Holder
  - 4 years ago
  will do. thanks.
  - 4 years ago
rofikandi7
- 4 years ago
Can we start with logo first?
- 4 years ago
1. Contest Holder
  - 4 years ago
  you can start with logo first but it will be difficult for me to award only on the basis of logo.
  - 4 years ago