Rebranding and Logo Design for luxury accommodation in great south Western Australia

Status: Closed
Prize: $200
Entries Received: 79
Winner: debbypeetam

Winner

Contest Brief

New corporate identity, name and logo required for existing luxury self contained accommodation.

We are looking for a new name to capture the essence of our unique business. Currently named Tree Elle Retreat (www.treeelle.com) we provide luxury self contained holiday houses on the south coast of Western Australia. We are located very close to the world famous Valley of the Giants Tree Top Walk, between Denmark and Walpole. We are adjacent to the Walpole Wilderness area.

Our points of difference include:
5 acres of stunning gardens
Organic vegetable patch (french potager design) and orchard for guests to pick seasonal produce to enjoy during their stay
Tastefully decorated 2 storey homes with all the extra touches, including original art available for purchase
Personal service with friendly hosts or complete privacy assured
Home baked bread
Friendly hand raised farm animals including sheep, geese, chickens and turkey
One of the closest accommodation options to Valley of The Giants Tree Top Walk
Located on the highway, sealed road with easy access to nearby attractions

Our new name will be:
phonetic - easily translated from being heard to being written
only spelt one way (ie not Gardner's or Gardeners Retreat)
memorable
unique
descriptive
4-8 syllables

Logo
Colours - Currently our main colours are red, green, black and white. We would also consider black/white/silver and teal or tiffany blue/green similar to the website background
The black and white comes from the animals, red is the decor and features in the garden; and wilderness green is from the buildings and surrounding plants and trees. The houses are all painted a sunshine yellow to reflect the glow of the sun on the nearby paddocks that the houses overlook surrounded by Walpole Wilderness and National Park.
Font - Being high end accommodation we would like the font to reflect this. Font needs to be clear, easily readable and recognisable from a distance (for the sign at front entrance)
Format - needs to be able to be used on business cards, brochures, website (mobile and full) and various print media.

ADDITIONAL INFORMATION for your professional consideration:
* Current catch phrase : "it's the little things that make the big difference" "for the finer things in life" "the place to catch your breath and then take it away"
* Using the word Tree to help improve google search response in line with Tree Top Walk could be advantageous
* located at Bow Bridge between Denmark and Walpole, Denmark is more known than the other 2.
* other images can be found on our facebook page https://www.facebook.com/pages/Tree-Elle-Retreat/312311502118690
* common words associated with our accommodation - eden, stunning, peaceful, breathtaking, paradise, slice of heaven
* more details can also be found on tripadvisor http://www.tripadvisor.com.au/Hotel_Review-g1136466-d1234533-Reviews-Tree_Elle_Retreat-Bow_Bridge_Western_Australia.html
* Current logo attached

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Winner

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Employer Feedback

“@debbypeetam won the contest on 20 August 2013”

kgardner, Australia.

Public Clarification Board

shobbypillai
- 10 years ago
Congrats debbypeetam, nice and clean work :)
- 10 years ago
manish997
- 10 years ago
Congrates debbypeetam! :-)
- 10 years ago
1. debbypeetam
  - 10 years ago
  Thank you! :-) Very kind of you.
  - 10 years ago
nilankohalder
- 10 years ago
kgardner should be given the best contest holder award!
- 10 years ago
Ichneumon
- 10 years ago
did some last minute enhancements on #114 with new #127
- 10 years ago
shobbypillai
- 10 years ago
plz check #128
- 10 years ago
manish997
- 10 years ago
Pl. check PMB thanks.
- 10 years ago
shobbypillai
- 10 years ago
check #117 & #116 with a combination of aqua, silver, white and black...
- 10 years ago
Contest Holder
- 10 years ago
how about #64 and #35 with a white background instead of the yellow and the bottom red (maybe a deeper red) of #74
- 10 years ago
Ichneumon
- 10 years ago
Please check my late entry #114
- 10 years ago
Contest Holder
- 10 years ago
#108 thank you for the colour update. possible a combination of aqua, silver, white and black?
- 10 years ago
davimarz
- 10 years ago
#112 please check
- 10 years ago
Contest Holder
- 10 years ago
#106 and #107 . I like the crispness of #106 better. I'm not sure the blue is right though
- 10 years ago
Contest Holder
- 10 years ago
#104 and #105 thanks for the use of the circle and name and catch phrase. The colours aren't bold enough and the trees are not representative of our lush extensive garden.
- 10 years ago
shobbypillai
- 10 years ago
check #107 & #108 , Thanks
- 10 years ago
Contest Holder
- 10 years ago
#100 and #101 Great inclusion of all the components I like. I don't like the yellow or the house but like the tree.
#99 great design but a bit too simplistic for our product. Thank you
- 10 years ago
shobbypillai
- 10 years ago
check #106 , thanks
- 10 years ago
nilankohalder
- 10 years ago
Can I expect any comment/rating for #105 please?
- 10 years ago
1. nilankohalder
  - 10 years ago
  Click the blue link for full view.
  - 10 years ago
shobbypillai
- 10 years ago
hi, please check #102, thanks
- 10 years ago
Contest Holder
- 10 years ago
#94 and #96 nice, simplistic and bold. Perhaps a little too simplistic. I like the impact it has but think alternate colours would work better as it will often be against a green background
#95 Great inclusion of all the components. I am leaning away from the yellow, perhaps other colours to make it stand out?
- 10 years ago
Contest Holder
- 10 years ago
#90 , #92 wow, what a great unique take. I prefer #92 because of the circle. I love the banner style for the name and slogan and the roots of the tree are fabulous. I think the animals/tree could be bolder and the bird in the tree can be removed.
- 10 years ago
Contest Holder
- 10 years ago
#85 great use of colours and unique idea regarding shape. I think the geese are a little lost and look a bit too much like swans down the bottom
#86, #89, #91 and #93 great inclusion of the name, catch phrase, circle, house animals and tree. I think less colours would be more effective and eye catching. The tree is still wrong.
- 10 years ago
Contest Holder
- 10 years ago
#81 , #82 , #83 and #84 I really like the design of #82 - #84 . The colours aren't quite right. I need it to be bold, classy, warm and inviting. I really like the ones that make the house shape stand out. Thank you again for all your hard work.
- 10 years ago
alivadesigns
- 10 years ago
Please Check #99
- 10 years ago
alivadesigns
- 10 years ago
Please Check #96 #94
- 10 years ago
davimarz
- 10 years ago
hi, please check #91 full screen, thanks
- 10 years ago
davimarz
- 10 years ago
hi, check #86 please , thanks
- 10 years ago
dondonhilvano
- 10 years ago
hi, kindly check design #85 . thank you
- 10 years ago
manish997
- 10 years ago
Dear CH, pl. check with these colors #81
- 10 years ago
Contest Holder
- 10 years ago
#72 Thanks for putting these on the background colours. I'm not sure this colour combination works. Who would have thought colours could change the impression of a logo so much??
#73 I really like the one on the left. I do prefer #74 with the geese profile at the bottom rather than the path.
Thank you again for so many great designs
- 10 years ago
Contest Holder
- 10 years ago
#75 thank you for the entry. This is the best of your designs.
- 10 years ago
Contest Holder
- 10 years ago
#74 I really like the way you have incorporated the name and geese into the bottom of the circle. I think it looks great. Thank you for using the colours I mentioned. I'm not sure they work though. What do you think? I like the warmth of the red but i think combined with the blue/aqua looks a bit odd. Not sure what other alternatives would work.
- 10 years ago
Contest Holder
- 10 years ago
#70 and #71 Thank you for the colour options. I like the right hand side option of both, with the alternating tree colour. I don't think the colour combination is quite right....not sure why. You are all such great designers I am getting indecisive! I'm sure you can all appreciate when you see something that is right you will just know. Thank you again.
- 10 years ago
Contest Holder
- 10 years ago
#68 and #69 Thank you for your entry. I like the colours in 68. I can't really tell from the logo that we do accommodation. Perhaps the inclusion of a house will help.
- 10 years ago
Contest Holder
- 10 years ago
#76, #78, #79, #80 thanks again for your hard work. #80 is by far your best submission. The font and catchphrase and the line down the bottom is wonderful. The colours and tree are wrong though. We also need the inclusion of a house to show we are accommodation.
- 10 years ago
nilankohalder
- 10 years ago
What's the company name are we supposed to use? I don't get it, sorry.
- 10 years ago
1. Contest Holder
  - 10 years ago
  You can use Tree Elle Retreat or Eden Retreat. Ideally we are looking for a new name and logo but are happy to have logos submitted with these names until we decide on a new name. Thank you for taking the time to comment.
  - 10 years ago
nilankohalder
- 10 years ago
This is the best CH i have even seen.
- 10 years ago
Contest Holder
- 10 years ago
#65 This works a lot better than the others in just a simplistic black and white. I'd prefer it to say "for the finer things in life" rather than abode of nature and I'm still not fond of the tree image with the Australian map
#66 I really like the use of the colours on this version. I can picture this at the entrance to the estate however I am still concerned it will not stand out on the highway. Do you think red is better?
#67 The colours look great but I feel they are too dark to stand out on the road sign and shirts.
- 10 years ago
Contest Holder
- 10 years ago
#62 Thank you for the changes and extra submission. I really like the arch, tree and geese. Do you think alternate colours would work? Possibly moving away from the green and using red and silver/gold/black to stand out or teal/tiffany blue with white and silver?
#63 Thanks for your submission, unfortunately the contest won't be extended
#64 I love the change you have made to the trees, the leaves look amazing. I am concerned the colours aren't giving the feeling of class and finesse we are hunting for, nor will they stand out against the green houses, green shirts and green gardens. Do you think it would work without yellow and featuring white, black, teal and silver? Or red for brightness from the road?
- 10 years ago
View 1 more message
1. dondonhilvano
  - 10 years ago
  Hi, I have submitted the revisions and changed the colors, #66 #67 Hoping for a feedback, thank you and good luck.
  - 10 years ago
2. Contest Holder
  - 10 years ago
  Thank you, you are all doing a wonderful job. I wish I had your talent :-)
  - 10 years ago
Contest Holder
- 10 years ago
#59. Thank you for the use of the red, the chicken and the phrase "for the finer things in life" I think the graphic could use some more detail to reflect the high level of service we provide
#61 I like the use of the colours in this one. The house and trees are still the wrong style for our product
- 10 years ago
1. Amel90
  - 10 years ago
  Thanks for feedback.
  - 10 years ago
dondonhilvano
- 10 years ago
hi, kindly check design #62 . thank you and good luck
- 10 years ago
Contest Holder
- 10 years ago
#56 and #57 I really like this design. I love the arch shape as it reflects the arch ways we have in the garden. The inclusion of the geese, tree and house is fabulous. I wonder if some red could be incorporated in the design to make it stand out against our mainly green backdrop (garden, houses, shirts and roadside are all green)
#58 please refer to the designs that have 3 or 4 stars to see the ideas we like.
- 10 years ago
Contest Holder
- 10 years ago
#54 Thanks for the inclusion of the circle. This use of orange and the Australia map, whilst clever, does not suit our product.
#55 I really like the stars and the geese. I prefer the trees you used in #35 . I've just updated the star rating accordingly.
- 10 years ago
Contest Holder
- 10 years ago
#52 Thank you for your submission. Apart from the circle and the house this does not convey the level of luxury and finer things we offer.
#53 I really like the circle, the 2 levels in the house is reflective of our Lofthouse design and I really like that. Our Lofthouse has 3 rectangle windows upstairs and 3 doors beneath it downstairs. I like the dual geese and the filigree design. I preferred the tree to be more obvious like previous designs.
- 10 years ago
1. huzefa94
  - 10 years ago
  If any other changes do you want on no.52, please let me know.thank you.
  - 10 years ago